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Payal Singhal is an Indian fashion label founded in 1999 by designer Payal Singhal. Known for reinterpreting traditional Indian craftsmanship through a contemporary lens, the brand specialises in o...
Payal Singhal is an Indian fashion label founded in 1999 by designer Payal Singhal. Known for reinterpreting traditional Indian craftsmanship through a contemporary lens, the brand specialises in occasionwear that blends heritage embroidery, modern silhouettes and vibrant prints, positioning itself within the premium Indian designer segment with a strong appeal among younger consumers seeking modern ethnic wear.Brand Details
Founder
Payal Singhal
Brand Strategy
Market segment
Premium
Core business
Apparel
Targets
Men, Women, Kids
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