Pirelli PZero
Apparel / Shoes
An across-the-board design with a high-tech spirit. A fusion of marketing and fashion with strong roots anchored in industrial design. And above all a long history that began back in 1877 right out...
An across-the-board design with a high-tech spirit. A fusion of marketing and fashion with strong roots anchored in industrial design. And above all a long history that began back in 1877 right outside Milan, when Pirelli introduced its first catalogue of "outerwear, coats and heavy jackets for travelers, coachmen and soldiers." Waterproof, hurricane-tested garments that made a revolutionary use of rubber, the company's favorite material, accompanied by a range of specialized accessories - from spats for drivers to kitchen aprons.Brand Details
Brand Strategy
Market segment
Bridge
Core business
Shoes
Targets
Men, Women, Kids
Pirelli PZero Financial Report 2023
Last fiscal year ended on December 31, 2011