Redken
Hair Care
Redken Laboratories, founded in 1960, is a company built from the inspiration of a dynamic, entrepreneurial American actress named Paula Kent. Frequent chemical services and style changes were ro...
Redken Laboratories, founded in 1960, is a company built from the inspiration of a dynamic, entrepreneurial American actress named Paula Kent. Frequent chemical services and style changes were routine for any aspiring actress of her day, but Paula was extra sensitive to many of the products used by the hairdressers and make-up artists. She felt continually frustrated that no one could explain why the products were irritating. Necessity is the mother of invention, and Paula realized that working with professional hairdressers, she could help millions of other people also wanting high performance products that were gentle. Paula Kent and her hairdresser, Jheri Redding (thus the name "REDKEN") began with three products and an intensive education program for hairdressers about the chemistry of hair and skin. By 1965, Paula had full ownership of Redken Laboratories, based in California. During the '70s and '80s, the company was a leader in product technology in the US and abroad. In 1993, L'Oreal purchased Redken and now its headquarters are on 5th Avenue NYC. Today, Redken is a global leader in professional haircare products and services. The company is energized with talented people, strong partnerships with the best hairdressers, and superior Research and Development. Redken products are now available in professional beauty salons in over 50 countries.Brand Details
Founder
Paula Kent
Brand Strategy
Market segment
Value for Money
Core business
Beauty
Targets
Men, Women
Redken Latest News
Redken with Envi Salon
Envi Salon partners with Redken to offer its customers a world-class luxurious experience with the brand's high-end products.
Redken + Envi Salon
Redken and Envi Salon are opening the latter's flagship luxury salon with the former's premium products and services.
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