Robert Piguet
Fragrance
Robert Piguet is a storied perfume house originally founded by Swiss-born couturier Robert Piguet in 1933, though as a fragrance brand it's been recognised since the 1940s, most famously for Germai...
Robert Piguet is a storied perfume house originally founded by Swiss-born couturier Robert Piguet in 1933, though as a fragrance brand it's been recognised since the 1940s, most famously for Germaine Cellier’s iconic Fracas (1948), a landmark tuberose scent that helped shape mid‑century perfume artistry. Today, the label, trading as Robert Piguet Parfums, revives the audacious spirit of its fashion origins with refined, daring fragrances like Fracas, V, Casbah, and Oud Délice, all presented in sleek black packaging. Rooted in bold elegance and sensual floral compositions, the brand continues to command a cult following for its chic, revolutionary approach to perfumery.Brand Details
Founder
Robert Piguet
Brand Strategy
Market segment
Luxury
Core business
Beauty
Targets
Women
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