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Robinson Les Bains is a French luxury brand of swimwear for men that combines fashion with a sporty life. The collection includes a wide variety of suits for everyone, from the sun worshipper ...
Robinson Les Bains is a French luxury brand of swimwear for men that combines fashion with a sporty life. The collection includes a wide variety of suits for everyone, from the sun worshipper to the avid surfer. You can find briefs, trunks and boardshorts in unique color ways and vintage inspired fabrics and patterns. Founded in 2007 on an insight by Christophe Verot, Robinson Les Bains is specialized in beachwear, mixing elegance and fashion. It is the only brand offering a complete line of swimwear for men, from mini-briefs to long board shorts for anyone from the sun worshipper to the avid surfer. The brand name was inspired by Daniel Defoe’s hero Robinson Crusoe and the implication in terms of self-affirmation and self-esteem; it suggests the idea of isolated beaches and adventure. “Les Bains” evokes the glorious times of the old-fashioned Spa Resorts and the French way of life. Robinson les Bains is for the refined gentleman, sensible about his look on the beach as well as in the city. The products are characterized by high-quality fabrics from Italy and France with a wide range of colors, patterns and prints that are partially reinvented each season. After a successful launch, special attention has been given to the “after beach” line and accessories which complete Robinson Les Bains’ universe. Each year, the Robinson les Bains man discovers a new destination that inspires the collection.Brand Details
Founder
Christophe Vérot
Designer
Christophe Vérot
from
2007to
PresentBrand Strategy
Market segment
Bridge
Core business
Underwear & Lingerie
Targets
Men
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