Roy Roger's
Accessories / Apparel / Denim / Shoes
Manifatture 7 Bell SpA, born in 1949, is the first Italian blue jeans manufacturer. The first pieces were working garments crafted with a very resistant denim purchased from the american Cone Mills...
Manifatture 7 Bell SpA, born in 1949, is the first Italian blue jeans manufacturer. The first pieces were working garments crafted with a very resistant denim purchased from the american Cone Mills, the first denim producer in the world; a long-term cooperation lasting till today. The original Roy Roger’s jeans introduced some features that have never changed over the years: zippers on back pockets (patented and registered since 1950) to make them safer at work, the money pocket, a coin pocket on the front and the black triangular label on the back pocket. Through decades of history the brand has maintained its originality and preserved high quality in raw materials, using exclusively American, Japanese and European denims. Roy Roger's pays attention to the constant research on special washings on the clothing lines for women and men, all strictly hand-made in Italy.Brand Details
Founder
Roy Rogers
Brand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Men, Women
Roy Roger's Financial Report 2023
Last fiscal year ended on December 31, 2015