Rue des Mille
Jewelry
Sometimes, fairy tales do come true. Our story tells the tale of a romantic dream, turned into reality. In 1985 Roberto, with help from his wife Antonella and his brother-in-law Federico, decided...
Sometimes, fairy tales do come true. Our story tells the tale of a romantic dream, turned into reality. In 1985 Roberto, with help from his wife Antonella and his brother-in-law Federico, decided to embark on a new project. With his passion for design and handcrafted pieces, he began a jewellery business in Via dei Mille 99, La Spezia. Being a small family run business, Roberto was always committed to gaining the trust and loyalty of his costumers. This led to a successful company, but still for Roberto, this was not enough. Roberto knew he had more to offer. In his mind, he had a beautiful idea, something that he had been thinking about for many years. Roberto wanted to create something unique, his own brand. In order to see his dream come true, he needed a team, and he knew that his family would be there to help him change his dream into reality. Each jewel that Roberto and his family crafted reflected their passion and pride. The small family run business blossomed into so much more. A company committed to creative, elegant, and artisan pieces that were made with love and attention to detail. Our brand is named “Rue des Mille” because it symbolizes the beginning of our story, the start of something new and beautiful. Family, dedication and pride is the cornerstone of our business. Roberto’s dream became a reality, and everyday is a new adventure.Brand Details
Brand Strategy
Market segment
Bridge
Core business
Jewelry
Targets
Women
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