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SAM, which debuted in 2010 for men and women, is high-end outerwear designed for the modern luxury consumer. The brand’s iconic aesthetic contrasts everyday utility with alpine-inspired luxury, an...
SAM, which debuted in 2010 for men and women, is high-end outerwear designed for the modern luxury consumer. The brand’s iconic aesthetic contrasts everyday utility with alpine-inspired luxury, and their design features facilitate both urban and outdoor lifestyles. Recognizing the need for outerwear that fuses everyday practicality with style, they set out to create a wide range of flattering styles crafted with resilient fabrics and high performance materials. The majority of the collection is wind resistant and water repellent, and designed for year round function. Founded by Suzanne Schwartz and Andrew Marc Schwartz, and designed and developed with their daughter Jenna, SAM. is the first line to be launched by the design duo since selling Andrew Marc in 2005. The family's passion for creating garments that keep people warm, while also feeling great, is the foundation for the brand. Created by the team who rocked the industry for multiple decades, SAM. Promises, once again, to bring a modern edge to outerwear, where fashion meets function.Brand Details
Designer
Jenna Schwartz
from
2010to
PresentBrand Strategy
Market segment
Premium
Core business
Apparel
Targets
Men, Women, Kids
Last fiscal year ended on December 31, 2022
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