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SLOE was launched in June 2012 – the young Berlin label stands for understated design and the very best in quality. The steadily growing collection includes bags, limited edition clothing and acces...
SLOE was launched in June 2012 – the young Berlin label stands for understated design and the very best in quality. The steadily growing collection includes bags, limited edition clothing and accessories. SLOE´s philosophy: top quality materials, handmade products and timeless, simple design. Thanks to the long-term availability of its products, the label is beyond the transience of fashion. SLOE combines elegance with casualness, extravagance with naturalness. SLOE is cool but not eccentric, striking without being intrusive. Its designers place emphasis on the fusion of form, function and material and not on decorative details. High-quality materials and excellent quality workmanship make for a casual look with urban grace. The collection continues to grow with the addition of new items twice a year. All SLOE products are manufactured exclusively in small European companies where fair wages are paid for top quality workmanship. The label is owned by fashion designer Antonia Siegmund and art director Matthias Last. SLOE products are available from the label´s own online shop and from selected retail outlets.Brand Details
Brand Strategy
Market segment
Bridge
Core business
Bags
Targets
Women
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