Speedo
Accessories / Active Wear / Apparel / Shoes / Swimwear
Born on Bondi Beach near Sydney, Australia in 1928, Speedo® is the world's top-selling swimwear brand. The brand's heritage derives from its leadership in competitive swimming, where more Olympic G...
Born on Bondi Beach near Sydney, Australia in 1928, Speedo® is the world's top-selling swimwear brand. The brand's heritage derives from its leadership in competitive swimming, where more Olympic Gold Medals have been won in Speedo than any other brand. Building on its authentic base, the Speedo product line has expanded over the years. Now sold in more than 170 countries around the world, Speedo's product line includes women's fashion and fitness swimwear, men's water shorts, kid's swimwear, footwear, and a comprehensive collection of aquatic fitness equipment.Brand Details
Founder
Alexander McRae
Brand Strategy
Market segment
Mass Market
Core business
Swimwear
Targets
Men, Women, Kids
Speedo Latest News
Go Full Speedo
Speedo has relaunched its swimwear line for the Olympics through a global campaign named Go Full Speedo, in collaboration with creative agency MIRIMAR.
Speedo Launches swimsuits prior to Olympics 2024
Speedo released its new swimsuit collection, Fastskin Izr, with water-repellent and less absorbing properties, before the Olympics 2024.
Speedo to Go Under Restructuring
Pentland Brands, the owner of Speedo, is planning to simplify its business structure, starting with the termination of 90 employees.
Speedo Drops its Pride Collection
Speedo has let out its new Pride collection, containing swimwear and clothing.
Speedo Revenue and Financial Report 2022
Last fiscal year ended on December 31, 2020
Revenue per year
in One of GBP