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Kith Creative Lead Emily Oberg began Sporty & Rich as a “mood board” on Instagram before launching it as a full-fledged lifestyle and activewear label in 2015. The brand is inspired by country club...
Kith Creative Lead Emily Oberg began Sporty & Rich as a “mood board” on Instagram before launching it as a full-fledged lifestyle and activewear label in 2015. The brand is inspired by country club attire and iconic professional athletes, so expect an eclectic color palette and ‘90s proportions. Releases arrive in curated drops throughout the year.Brand Details
Founder
Emily Oberg
Designer
Emily Oberg
from
2015to
PresentBrand Strategy
Market segment
Premium
Core business
Apparel
Targets
Women
Last fiscal year ended on December 31, 2023
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