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Database

Swatch

Biel,

Switzerland

1983

Jewelry / Watches

Right from the start, Swatch connected with art. Like the pop art first seen in the 1960s, Swatch watches were inspired by popular culture, and Swatch itself soon became a canvas for world famous a...

Brand Details

Founder

Nicolas Hayek

Designer

Carlo Giordanetti

from

2012

to

Present

Brand Strategy

Market segment

Mass Market

Core business

Watches

Targets

Men, Women

Contacts

+41 (32) 343 95 80

Swatch Flash News

  • Swatch x Centre Pompidou

    Swatch x Centre Pompidou, a collaboration of art-inspired watches.

    14/03/2022

  • Swatch reports loss for the first time in 40 years

    Due to the pandemic, Swatch reported loss in sales for the first time in 40 years.

    01/02/2021

Swatch Revenue and Financial Report

Revenue per year

in One of EUR

Revenue & Income Statement Trend

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Revenue

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Operating margin

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Revenue and Income Statement Highlights

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Deep Dive

The Swatch Group SA financial report 2022

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Swatch Insights

Trends

A Celestial Success: The Story Behind Omega x Swatch Collection

Production, distribution, and marketing tales of the iconic Omega x Swatch collection.

Sectors & Markets

Fashion in the Middle East

Fashion Evolution in the Middle East: From Logos to Cultural Identity and E-commerce Acceleration

Explore All Insights

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