Tag Heuer




Accessories / Bags / Jewelry / Watches

TAG Heuer S.A. a combination of Techniques d'Avant Garde and the surname Heuer, designs, manufactures and markets luxury TAG Heuer-branded watches, chronographs and fashion accessories and markets ...

Brand Details


Edouard Heuer

Brand Strategy

Market segment


Core business



Men, Women

Tag Heuer Flash News

  • Tag Heuer Pays Homage to Porsche 963

    Tag Heuer infuses the Carrera Chronograph with Porsche 963 to launch a limited-edition watch to pay tribute to the racing car.


  • Tag Heuer Gets Ready for the Dragon Year

    Prior to the next Lunar New Year, Tag Heuer has come up with special-edition watches bearing the dragon motif.


  • TAG Heuer and Porshce Teams Up

    Tag Heuer's Carrera partners with Porsche 911 to celebrate their 60th anniversary by unveiling a Carrera Chronosprint x Porsche.


  • At Watches & Wonders, TAG Heuer introduces six new remark...

    TAG Heuer has now pushed the boundaries of creativity with both innovative pieces and new interpretations of some of the famous watches that have defined its history for this most recent edition of Watches & Wonders.


  • A New Generation Luxury Connected Watch From TAG Heuer

    With the third iteration of its visionary Linked timepiece, TAG Heuer, which invented the luxury connected watch segment in 2015, makes a design and technology statement that further strengthens its position as the category's lon...


  • TAG Heuer Is Taking Over Miami Design District

    TAG Heuer Is Taking Over Miami Design District’s Jungle Plaza During F1 With A Bespoke Racing Experience


  • TAG Heuer uses Lab-Grown Diamonds

    TAG Heuer uses Lab-Grown Diamonds in the Carrera Plasma.


  • Tag Heuer launched watch With Advanced Sports Tracking Op...

    Tag Heuer has launched a new smartwatch called Tag Heuer Connected Calibre E4 Golf Edition. The smartwatch focuses on sports enthusiasts and is compatible with both Android and iOS devices.


  • TAG Heuer’s Most Expensive Watch Ever

    The watchmaker unveiled the TAG Heuer Carrera Plasma D’Avant Garde, a glitzy novelty that arrives with 11.7 carats of lab-grown diamonds and an eye-watering price tag to match.


  • Tag Heuer opens standalone boutique in Covent Garden

    Luxury Swiss watchmaker Tag Heuer has opened its second standalone boutique in London. The 882 square foot boutique is located at 5 James Street in Covent Garden and joins its flagship on Oxford Street.


Tag Heuer Revenue and Financial Report 2022

Last fiscal year ended on December 31, 2021

Revenue per year

in Millions of CHF


Revenue & Income Statement Trend

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Revenue and Income Statement Highlights

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Deep Dive

LVMH Moët Hennessy - Louis Vuitton financial report 2023

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Tag Heuer Insights

Technology in Fashion

Tmall Luxury Pavilion is The New Digital Hub of China

Alibaba’s luxury shopping platform makes its way to the Web3 world for the Chinese market.

Technology in Fashion

All you need to know about the VIA Treasure Trunk NFT by Louis Vuitton

How luxury brand limits the access to its exclusive NFTs


The Newest Payment Methods in Retail

The Latest Payment Methods And Upcoming Technologies In Digital Payment Systems

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