New York,

United States


Body Care / Man Care / Skin Care / Toiletries

Vaseline® has been helping skin look beautiful & feel healthy since 1872. Vaseline makes accessible, everyday skincare products. We don't believe in quick fixes. We believe that health of any so...

Brand Details


Robert Chesebrough

Brand Strategy

Market segment

Mass Market

Core business



Men, Women


+1 800 457 7084


Vaseline Flash News

  • Joy Kendi Joins Vaseline

    Joy Kendi has been appointed as the official ambassador for the latest Vaseline Body Lotion.


  • #SluggingWithVaseline

    PR agency FORWARD and PHD Media have joined forces to establish the new marketing campaign of Vaseline, featuring over 30 influencers.


  • Vaseline celebrates 150 years

    Vaseline's 150th anniversary of healing is marked by a completely new connected packaging experience. On the product packaging, an augmented reality (AR) experience displays the enchantment of Vaseline's history and brand story.<...


  • Vaseline Market Size 2021 And Forecast 2027 Market Assess...

    The size of the global Vaseline market was estimated to be USD 503.26 million in 2021 and is projected to increase at a CAGR of 4.41% over the course of the forecast period, reaching USD 651.94 million by 2027.


  • Regina King Partners Up With Vaseline And Direct Relief F...

    Amid the global COVID-19 pandemic, Vaseline has partnered with Direct Relief and Regina King to create awareness on communities of color being disproportionately affected by COVID-19.Vaseline is a brand that has stood through the...


  • Kenya: Vaseline, Smirnoff Risk Removal From Trademark Reg...

    More than 2,000 products, including global brands like Vaseline, Smirnoff and Total Gas, risk losing their market protection in Kenya following the expiry of their trademark licences.


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