VERLAN
Apparel
Verlan is a streetwear-inspired fashion brand founded by Lucca Lamoine in 2019. It is seeded in Art, Parisian Street Culture and Blockchain Technology. "Verlan" is a language game of reversing the ...
Verlan is a streetwear-inspired fashion brand founded by Lucca Lamoine in 2019. It is seeded in Art, Parisian Street Culture and Blockchain Technology. "Verlan" is a language game of reversing the syllables of a word. Even if it is an old French tradition, it is since the 1990s and the advent of hip-hop culture that the verlan has been adopted by all. Fashion is a language, Verlan, the brand, is the language of this generation.Brand Details
Founder
Lucca Lamoine
Designer
Lucca Lamoine
from
2019to
PresentBrand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Men
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