Wella
Hair Care
It's the 1880, the days of the German Empire, and an ambitious 25-year-old hairdresser Franz Ströher starts his own business. He makes wigs and hairpieces that adorn the heads of the fashion-consci...
It's the 1880, the days of the German Empire, and an ambitious 25-year-old hairdresser Franz Ströher starts his own business. He makes wigs and hairpieces that adorn the heads of the fashion-conscious of the time. His breakthrough product is a revolutionary invention called the Tullemoid Waterproof. Demand becomes high, as this is the first product to both waterproof and secure the wig. It goes on to be a best-seller and in 1904, Ströher sets up his first factory in the East German town of Rothenkirchen (Saxony). For the next twenty years, Ströher's business thrives. Innovation and vision are what the company was founded on. These values remain inherent today. Wella's beauty business booms with the licensing of brands such as Trussardi, Mont Blanc, Marc O'Polo, Max Mara and Gerry Weber. Innovation moves quicker than ever and Wella produces its annual hair fashion collections - Trend Vision - Which become an inspiration to stylists everywhere. This evolves to become the Trend Vision Award, a global hairdressing competition created to encourage vision and new style - values the company were founded on one hundred years before. The company expands throughout Asia/Pacific, bringing hairdressing innovation to every corner of the world. In 2003, Wella is acquired by Procter & Gamble and the respective hair and fragrance businesses are combined. With its salon business under P&G Professional Care, Wella is now part of the biggest company in the world.Brand Details
Founder
Franz Ströher
Brand Strategy
Market segment
Value for Money
Core business
Beauty
Targets
Women
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