ENHYPEN and SEVENTEEN are Chasing Global Appeal

The Boys of K-Pop are getting their major strikes in the fashion industry.


01 December, 2023

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As the K-Pop gods, goddesses, kings, and queens are getting attention worldwide, here are “The Boys” of the K-Pop industry who are making their way into the fashion and beauty industry locally and globally with their unique fashion styles.


ENHYPEN is a boy band founded by Belift Lab. They debuted in November 2020 with Border: Day One. The group recorded over 1 million followers even before its debut on social media platforms such as Twitter, TikTok, YouTube, V LIVE, and Instagram. The extended play was at number two on the Gaon Album Chart.

Their second album, Border: Carnival, was placed at 9th position in Billboard World Albums and 18th in Billboard 200 US Chart. The Drunk-Dazed was in the 3rd place on the Billboard World Digital Song Sales chart.

They entered the J-Pop industry with Border: Hakanai in June 2021. ENHYPEN partners with an animated series Tayo the Little Bus to release a remade version of Hey Tayo. With Dimension: Dilemma, the band sold 1,1 million copies. The Gaon Charts* named the group to be the first million-selling album in 2021. Then, Dimension: Answer was at number 13 on the **Billboard World Albums chart. Their Japanese version of Tamed-Dashed reached the first position on the Billboard Japan Hot 100.

In January 2023, ENHYPEN hosted a dome concert at Kyocera Dome. This made them the first and fastest 4th-gen K-Pop act to have a concert at the location. Their next extended play, Dark Blood, was the band’s fifth time to reach the top 10 list of Billboard Top Album Sales.

In July 2023, the band got together with Pokémon for musical collaboration Pokémon Music Collective along with a single, One and Only.

The group’s estimated net worth on its YouTube channel accounts for $2,25 million with a daily wage of $2,9K, weekly of $20,4K, monthly of $88,5K, and yearly of $1,6 million. It has around 8,77 million subscribers and 1K uploaded videos with 1,64 million as the highest views per day and 448,44K as the lowest views per day.

Additionally, it is estimated that the band earns $794,5K per year and has a net worth of $3,18 million.

Partnerships with Fashion and Beauty Brands

ENHYPEN is not only up for a global collaboration but also supports homegrown brands from their country. They joined forces with Balenciaga for a cover photo shoot with Dazed Korea. The members wore the summer 2021 collection of the label.


In June 2023, ENHYPEN announced their collaboration with Prada as the newest brand ambassador. It was not a surprise to the fans as they have been constant supporters of the label. This news on the brand’s social media channels created 416% higher impressions than the average on Instagram and a 1800% hike on X. They were in the Fall Winter Menswear 2023 show of Prada at the Milan Fashion Week. The post featuring them on the show reached 829,9K users on Instagram and 13,7 million on X. The band also went to attend the Spring/Summer 2024 womenswear collection.