Top financially successful brands of 2022 and their marketing activities.
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When comparing the years 2021 and 2022, it is found that Versace made a 53,99% increase in its revenue. Versace showed the plan to present its FW23 collection in Los Angeles. The brand earned $1.088 million by the end of the fiscal year 2022 (in April 2, 2022) and $1.106 million by the end of the fiscal year 2023 (in April 1, 2023). The brand is continuing with their bold strategies to get high brand awareness. Capri Holdings Limited is in plans to increase Versace’s distribution in omni-channel and e-commerce sectors. The group aims to increase the brand’s global retail footprint to 300 retail stores. Additionally, the group plans to expand the brand’s men’s and women’s accessories to 50% of the brand’s net sales in near future. On the French Riviera, Donatella Versace and Dua Lipa presented their collaborative collection at the brand’s first see-now-buy-now fashion show. Immediately after the presentation, the collection was entirely available to purchase both online and offline.
When considering the yearly income, Valentino’s revenue increase is 40,88% while comparing 2021 and 2022’s turnovers. The brand launched the brand-new logo of Toile Iconographe and Pierpaolo Piccioli bagged Fashion Awards’ Designer of the Year. Zendaya was the Global Brand Ambassador of Valentino from 2020 until March 2023 when she participated in the Louis Vuitton show. The Chinese actress Son Ye-jin has been the brand ambassador since March 2021. BTS’s Suga (since January 2023), Yang Yang (since May 2023), and Florence Pugh (since April 2023) are the new additions to the long list of Valentino’s brand ambassadors.
According to LVMH Moët Hennessy - Louis Vuitton, the year 2022 marks the first time that Louis Vuitton crossed over 20 billion EUR. The LVMH Group’s revenue faced a 23,31% raise in 2021-2022. In January 2023, the brand collaborated with the Japanese artist Yayoi Kusama to create a capsule collection which went on to be a global phenomenon. The brand and Kusama dropped their second collection in May 2023. After his takeover, Pharell Williams made his debut at Louis Vuitton Spring/Summer 2024 which garnered over 1 billion views and 3 million subscribers on YouTube.
In 2021, Dior had a revenue of 2.960,6 million EUR. As for 2022, the Christian Dior SA reported a net sales of 79.184 million EUR. Dior, together with Thebe Magugu, launched a capsule collection. It unveiled window displays in Harrods UK for Christmas. The brand made its debut in the Men's Fall/Winter 2023 collection at the Great Pyramid of Giza. Dior also tried its experimental show with its 2023 pre-fall collection in the Gateway of India, Mumbai. It was well-received by the population of India. For its Cruise 2024 show, the brand went to the Antiguo Colegio de San Ildefonso in Mexico city.
Saint Laurent’s 2022 revenue is €3.300 million. It witnessed a 30,9% increase in turnover from the year 2021 to 2022. The brand reissued Madonna’s Sex in the Miami exhibit and unveiled the ‘Gold: Les Ors d’Yves Saint Laurent’ exhibition in Paris. While considering the first quarter of 2023, the brand faced a positive retail growth due to its leather goods and RTW departments. The Fall & Winter 2022 collection performed well and the Spring 2023 collections were launched successfully.
From 2021 to 2022, Dolce & Gabbana made a 28% increase in revenue. The brand launched its Alta Sartoria and Alta Moda collections in Miami. Jennifer Coolidge wore Dolce & Gabbana for the second season of ‘The White Lotus.’ In May 2022, the entire Kardashian family were seen wearing Dolce & Gabbana for Kourtney Kardashian’s wedding to Travis Barker. The brand, along with gooDGame, made an entrance into the gaming world.
Prada had a 25,71% turnover increase in 2021 vs 2022. The brand released its pioneer fine jewellery collection created from recycled gold. Prada has named the K-Pop group ENHYPEN as their recent global brand ambassadors. It is launching a Timecapsule NFT Collection, featuring genderless products and gifted NFTs and plans to host monthly 24-hour long online event where the customers can buy the products of Timecapsule collection in selected regions.
Miu Miu’s revenue increased 21,86% from 2021 to 2022. Miu Miu’s brand and visibility have increased even more with its FW23 show. Furthermore, the brand’s SS23 campaign and “New Balance for Miu Miu" sneakers second release garnered positive reception. The brand is continuing its venture on Leather Goods business by launching the “Pocket” bag. By Q1 of 2023, the Prada SPA earned a net revenue of €1.065 million.
While considering the years 2021 and 2022, Moncler had a turnover increase of 20,70%. It released its earliest NFTs as one of the itineraries in its 70th anniversary. In addition, Moncler relaunched Moncler Genius at London Fashion Week with Alicia Keys, Little Simz and Cleo Sol performance. Jay-Z’s Roc Nation, Adidas Originals and Mercedes-Benz had their own spaces to showcase in the event. Celebrities such as Naomi Campbell, Pharelll Williams, Rocket Ayer Williams and Helen Lasichanh attended the event.
Bottega Veneta had an increase of 15,78% in its turnover from 2021 to 2022. Its revenue for the year 2022 was €1,7 billion. Kering Group states that the growth is the result of directly operated retail networks. The brand released its Pre-Spring 2023 collection, along with a new lifelong guarantee service. Based on the Q1 2023 report, Bottega Veneta’s Winter 2023 show was top-in-rank, and new launches received instant success. The group is planning for the brand to focus on store expansions and replenishment along with prioritising brand visibility in China and accelerating wholesale rationalisation.
Gucci boosted its revenue up to 7,77% from 2021 to 2022. Alessandro Michele left his role as the Creative Director of Gucci. He tripled the revenue of Gucci from €3,3 billion in 2015 to €10,5 billion in 2022. After Sabato De Sarno took over the brand, the brand showed a 1% sales hike (around €2,6 billion) in the first quarter of 2023. It became the first prominent luxury brand to create its own metaverse world. The brand launched its first-ever world, Vault Gucci, in The Sandbox in February 2022. Together with Superplastic, Gucci launched SUPERGUCCI NFTs at the same time. It also created a digital art space with SuperRare. The brand presented Gucci Garden Archetypes on Roblox and designed personalised avatars and virtual worlds by collaborating with Zepeto.
Loewe’s parent organisation, LVMH Moët Hennessy - Louis Vuitton, hasn’t revealed the brand’s net sales in 2022. The revenue of Loewe in 2021 is 456.200 Million EUR. The brand chose the K-Pop group NMIXX as their global brand ambassadors in September 2022, followed by Taylor Russell as the new global ambassador in November 2022.
Diesel’s parent organisation OTB SpA had a 5% increase in overall revenue. Diesel belt skirts (tagged as #dieselbelt) went viral with 5 million plays on TikTok as an ‘impractical’ and ‘useless’ product. However, the iconic Diesel 1DR bag launch led to another hashtag #dieselbag with a total of 56 million plays. With the radio platform NTS, it hosted a 17-hour-long rave. For the holiday, the brand released the “Life Is a Game” campaign. In the year 2022, Diesel has been placed on one of the Top 10 hottest brands of the year by the Lyst Index. Diesel created a Guinness World Record-breaking inflatable sculpture for its Spring Summer 2023 show at Milan Fashion Week.
Nike’s rise in revenue from 2021 to 2022 is 5,07%. The brand cut its ties with Kyrie Irving. It released .Swoosh, a Web3-enabled platform, and content on workouts on Netflix. In Q4 of 2022, the revenue grew 5% with a 18% growth in Nike Direct, 14% hike in Nike Digital and 24% increase in Nike Stores. Nike, together with Jacquemus, created versatile Air Humara shoes in June, 2022. At the same time, Nike partnered with Louis Vuitton to release Louis Vuitton x Nike Air Force 1 sneakers. In March 2023, Nike collaborated with Tiffany & Co. to create a limited edition of Air Force 1s, named Air Force 1 x Tiffany & Co. 1837. Recently, Nike launched its Off-White x Air Force 1 Mid Pine Green shoes.
The revenue of Fendi has grown by around 31%. At the end of 2022, the annual revenue of Fendi accounted for 1.197,24 million EUR. The brand celebrated its popular Baguette bag’s 25th anniversary in New York. In September 2022, Fendi and Tiffany & Co., released the reimagined versions of baguette bags. Fendi’s strength was the iconic collections created by Kim Jones and Silvia Venturini Fendi. Plus, the Fendace capsule collection, co-designed by Fendi and Versace, received major media attention and became a successful venture, with the best products selling out in a few days.
Note: This list is a combination of the financial data and insights curated by Fashionbi and the ranking of the fashion industry’s hottest brands released by Lyst company.
Cover Image: Actress Lily James for Versace Fall 2022 ad campaign, courtesy The Impression.