Armani Beauty #Armanigift

Giorgio Armani Beauty did its Holiday campaign with hues of bright red and gold in glitter. It featured a gift box named Holiday Advent Calendar 2023 with highlighted products such as Armani Code Parfum. The label also hosted an online wheel game for consumers, offering free gifts, discounts, and free shipping. The official hashtag garnered around 4,7K mentions on Instagram.

Bulgari #magnificentwonders

Bulgari made a holiday 2023 campaign, ‘Celebrating Magnificent Wonders,’ with Anne Hathaway. It featured a background inspired by the city of Rome. The campaign also includes a Generative AI experience in which the user can create greeting cards and send them to their loved ones. The hashtag for the campaign received 889 posts on Instagram.

Burberry

Burberry has unveiled a holiday-special accessories and footwear pop-up store at Galeries Lafayette Haussmann in Paris. The ad campaign marks the first festive advertisement from Daniel Lee. It was presented with accessories, bags, shoes, dogs, and ducks. The brand has mentioned the hashtag #burberry on the campaign-related posts on Instagram and TikTok.

Chanel #chanelholiday

Chanel released a festive-edition makeup collection, comprising a eyeshadow palette with 5 shades. The brand offered make-up and skincare gift sets. Each product was embellished with shiny glitters to signify the holiday season. In the Watches and Fine Jewellery category, Chanel made a campaign named ‘Find Your Dream Gift’, displaying products from COCO CRUSH, N°5, CAMÉLIA, PREMIÈRE, and J12. The #chanelholiday was featured in 61,4K posts on Instagram.

Coach #coachholiday

Coach is offering deals and discounts on the season and hosted a Midtown Ice Rink Pop-up in Tokyo. Its hashtag reached 17,8K mentions on Instagram. Coachtopia, a sub-brand of Coach, launched a campaign titled ‘A Wasty Holiday!’ with Lola Tung. It showed the brand embarking on a journey to transform the waste from the fashion sector into its products.

Diesel #forsuccessfulliving

Diesel drew its inspiration from the cliches of 90s porn for its campaign, ‘XXXmas.’ The edit was starred by actors from the adult entertainment sector. The official hashtag touched 37,6K posts on Instagram.

Dior #diorholiday

Dior dropped its limited-edition Makeup collection. It included Rouge Blushes which was made with an influence by the Tuileries Garden. Additionally, the brand released a collaborative homeware collection with Manufacture des émaux de Longwy. Moreover, it released a campaign titled ‘The Garden of Dreams,’ with Anya Taylor Joy. The official hashtag was mentioned on 113,5K posts on Instagram. The next event was the collaboration between Dior and Saks. The brand created a Carousel of Dreams at Saks Fifth Avenue, New York.

Gucci #guccigift

Gucci celebrates togetherness with its Gucci Gift Holiday 2023 campaign. In the vision of Sabato De Sarno, the campaign featured a festive vibe with an inclusive approach. The brand has decorated its stores in cities such as Shenzhen, London, Beijing, New York, Tokyo, and Seoul with the illuminating signature Horsebit bag. At Milan’s Galleria Vittorio Emanuele II, it installed 78 gift boxes secured with Horsebit bags with an arrangement resembling a Christmas tree. The #guccigift was mentioned in 18,7K posts on Instagram.

Jacquemus

Jacquemus chose Kendall Jenner as its muse for the 2023 holiday season campaign, ‘Guirlande.’ She was seen in a shiny long robe with a Santa hat and ski gear, ready to leave for a vacation. Another face for the campaign was Blackpink’s Jenny. She was seen with several breeds of dogs and glittery decorations. The brand chose to post feeds on the campaign without any hashtags on Instagram and TikTok.

Loewe #loewegifts

Loewe went to Japan to launch its Holiday 2023 capsule collection, featuring ready-to-wear and accessories, in partnership with Suna Fujita, a ceramic studio in Kyoto. The collection was nature-themed with hand-painted ceramics from the founders of Suna Fujita. The duo took inspiration from their childhood days. The official hashtag for the season had 6,9K posts on Instagram.

Louis Vuitton #lvgifts

Louis Vuitton showcased its curated list of gifts and products for the Holiday 2023 campaign. The gift guide spotlights the items such as menswear, womenswear, jewellery, travel, perfumes, accessories, and lifestyle products. The campaign hashtag was used in 24,6K posts on Instagram. It is also presenting Le Chocolat Maxime Frédéric at its Paris Exhibition for the season.

Michael Kors

Michael Kors’ Festive collection presents ready-to-wear and accessories with a glimmery touch. The campaign on this collection displayed a diverse range of cast members dressed in the brand’s outfits with sequins and layered texture against the Eiffel Tower in Paris. The label did not create a specific hashtag for this season but instead it mentioned #michaelkors.

Miu Miu #miumiuholiday

Emma Corin, who plays Princess Diana in The Crown, was the face of Miu Miu’s 2023 holiday campaign. The collection contained ready-to-wear, accessories and shoes crafted for the festive occasion. Its products were embellished with sparkles and headphones from the label’s collaboration with Marshall. The holiday hashtag earned 476 posts on Instagram.

Mulberry #mulberrygifts

Featuring Alek Wek, the 2023 festive campaign from Mulberry focuses on unity in the community with a humorous take. It showcased the latest styles of Pimlico and Lana. Furthermore, the label launched a second edition of the lifestyle capsule collection for the season. The #mulberrygifts garnered 9,5K mentions on Instagram. Mulberry is also active in charity works with The Felix Project where it collects remaining food from supplies and provides it to the people who are in need.

Prada #pradaholiday

Prada took the season to another level with its glimmery collection, ‘Privateshpere,’ with a theme of travel through time and space. The campaign is shot with floors from the 1913 Prada store in Milan. Stars such as Louis Partridge, Maya Hawke, Damson Idris, and Kim Tae-Ri were posing for the campaign, seated in their own silver-shaded circular seats. It received 11 million views on the brand’s official YouTube page. The official hashtag was featured in 2,2K posts on Instagram.

Valentino #valentinoparisanightstale

Valentino has named its holiday collection ‘Valentino Paris, A Night’s Tale.’ The campaign is set in the backdrops of Place Vendôme mall in Paris with Rosie Huntington-Whiteley taking the centre attention. It featured the must-haves from the brand’s collections. The official hashtag was mentioned on 1,5K Instagram posts.

Versace #versaceholiday

Stray Kid’s Hyunjin starred in the vibrant Holiday 2023 campaign of Versace. This marks the K-Pop star’s first campaign with the brand. With this, he presented the new Athena tote bags with Baracco prints. The visuals showcased ready-to-wear, and accessories. The #versaceholiday reached 20,4K mentions on Instagram.

Cover Image: Anya Taylor Joy in Dior's The Garden of Dreams campaign, courtesy Elle India