Fashion and Luxury Brands on Sport Sponsorships

Brands like Giorgio Armani, Sacai and Puma are focusing on sponsorship marketing.


11 March, 2024

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As the cultural and commercial factors of sports with fashion and luxury brands taking the main stage are surging, new partnering strategies are being followed by labels that align more with their target audience. Sports sponsorship on a global level is estimated to rise by a compound annual growth rate of 8,68% between 2023 and 2030.

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