Fashion at the Ambani Pre-Wedding in India

From Manish Malhotra to Louis Vuitton, here is a closer look at the fashion and decor details at Anant Ambani and Radhika Merchant's pre-wedding celebration.

Sectors & Markets

21 March, 2024

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The Ambani and Merchant families hosted Anant Ambani and Radhika Merchant’s pre-wedding bash in Jamnagar, Gujarat from March 1 to March 3. Over a thousand guests attended, and the event featured 500 distinguished dishes, totalling £120 million in expenses, with a rumoured £20 million solely allocated for catering. The event transformed the domestic airport into an international location for the celebration. Approximately 130 flights were reported to have arrived specifically for the event. Attendees included guests from various sectors, including business tycoons like Zuckerberg and Bill Gates, Bollywood stars, political figures, and sports personalities.

With the wedding scheduled for July 12, the pre-wedding festivities boasted extravagant fashion and decor that captured global attention. The Ambani pre-wedding festivities generated significant buzz online and on social media. With the Ambanis being a prominent Indian family, glimpses into their extravagant celebrations naturally piqued public interest. Photos and videos of the event were shared widely, along with discussions about the fashion, celebrities in attendance, and the overall grandeur of the occasion. On Google, searches related to the event outperformed search for Oscars 2024 and Grand Prix 2024 which occurred around the same time. There were thousands of posts on social media channels related to the wedding as well.