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From designer clothing to travel accessories, fragrances, personal care products, and editorial collaborations, luxury brands are turning pets into a new extension of their brand universes.
Sectors & Markets
13 November, 2026
Table of contents
The pet industry represents a growing consumer market, extending beyond food and veterinary services into fashion, accessories, and personal care. According to Grand View Research, the global pet accessories market reached USD 7.2 billion in 2025, while pet clothing accounted for approximately USD 2.2 billion. The grooming products market was valued at USD 15.6 billion, reflecting the growing demand for specialized products, including skin and coat care.
According to the American Pet Products Association, 95 million U.S. households owned at least one pet in 2025. As pets become increasingly integrated into consumers’ lifestyles, spending opportunities extend to clothing, carriers, furniture, grooming products, and other premium accessories.
Fashion and luxury houses are responding to this demand by extending their identities into the pet category. In 2026, brands such as Louis Vuitton, Gucci, Prada, Burberry, and Moncler demonstrate how signature materials, prints, and craftsmanship can be translated into products designed for dogs and cats, positioning pet accessories as an increasingly visible segment of luxury consumption.
Among its latest collaborations, Poldo Dog Couture, an Italian luxury pet lifestyle brand specializing in clothing, accessories and lifestyle products for dogs, has partnered with Moon Boot, translating the footwear brand's iconic après-ski aesthetic into dog boots, padded beds and playful accessories. Another notable partnership is Moncler x Poldo Dog Couture, which brings the fashion house's signature outerwear codes to pet clothing through padded and reversible gilets, sweaters and accessories. The brand has also collaborated with Rubinacci, introducing a selection of bandanas and other accessories that reinterpret the Neapolitan tailoring house's sartorial identity through pet accessories.
Finally, Giorgio Armani x Poldo Dog Couture, a partnership established in December 2023 and developed throughout 2024, continues with a new Autumn 2026 collection. The latest release combines technical materials and urban functionality through raincoats, sweaters, harnesses and travel accessories. Armani and sky blue, lime and navy define the color palette, while jacquard monograms and leather details maintain the Maison's signature aesthetic.
Taking a different approach, Kith introduced its first pet collection in April 2026 through a collaboration with New York-based brand Wagwear. Kith for Wagwear includes nylon raincoats, padded harnesses, leashes, carriers, home accessories, and toys.
Among the standout products are the WagWellies Mojave, boots designed to protect dogs' paws from hot surfaces. Their perforated construction also promotes ventilation. The collection incorporates Kith's signature elements, including monogram patterns and its recognizable visual identity, into products designed for pets' everyday use.
The collaboration allows Kith to enter a new category by leveraging Wagwear's specialized expertise in functionality, materials, and dog accessory design. The result combines the brand's aesthetic codes with practical solutions developed specifically for pets.
Louis Vuitton's expansion into pet accessories and travel essentials directly connects with its heritage in luggage and leather goods, bringing its most recognizable codes to products designed for pets.
Highlights include the Speedy Pet Trunk, the Kennel Trunk, and the Neverwoof, pet-friendly adaptations of some of the brand's most recognizable designs for transporting animals. The offering also includes collars, leashes, harnesses, travel mats, bowls, and customizable accessories. Some pieces feature the maison's signature Monogram, while others incorporate leather details and finishes associated with its travel goods.
This strategy turns pet transportation and care into an extension of the Louis Vuitton luxury experience. Rather than developing standalone products, the brand integrates this category into its broader lifestyle and travel universe.
In 2025, Moynat expanded its M Canvas collection to introduce a line of pet accessories. The French maison, known for its heritage in leather goods and travel items, brought its craftsmanship codes to a selection that includes leather collars, leashes, and charms. The pieces feature its signature M Canvas while maintaining the attention to materials and finishes that define its accessories collections.
To introduce the collection, Moynat developed a campaign photographed by Lukas Wassmann and featuring the pets of individuals connected to the maison. Rather than treating these items as simple add-ons, the brand incorporated them into its visual universe and broader narrative of craftsmanship and lifestyle. The collection was also showcased in a pop-up at Isetan Shinjuku in Tokyo in July 2025.
The initiative demonstrates how Moynat leverages its recognition in the leather goods segment to enter a more specialized category. The collars, leashes, and charms serve as extensions of its existing accessories offering, while the campaign reinforces the emotional connection between the maison and pet owners.
Tiffany & Co. brings its jewelry heritage into the pet accessories category through a collection designed for both dogs and cats. The offering includes colorful leather collars featuring sterling silver Tiffany tags, paired with matching leather leashes in the maison's iconic Tiffany Blue. Beyond wearable accessories, the collection also incorporates bone china feeding and water bowls, extending the brand's recognizable aesthetic to everyday pet essentials. The use of sterling silver details is particularly relevant, as it connects the products to Tiffany & Co.'s longstanding expertise in precious metals while maintaining their practical function. Rather than developing fine jewelry specifically for animals, the maison translates its established design codes, materials, and craftsmanship into a more accessible range of luxury pet products.
Collaborations have also introduced jewelry-inspired details and personalization to pet accessories. In 2022, LIL Milan partnered with Poldo Dog Couture to introduce personalized dog accessories, including collars and leashes featuring customizable lettering.
Another example is Kate-Cate x Poldo Dog Couture, which developed leather collars and leashes decorated with metallic star and heart studs, bringing ornamental elements into functional pet accessories.
More recently, in 2026, Baccarat Hotel New York joined forces with The D Diamond New York to introduce the Canine Couture Diamond Experience, offering private consultations and bespoke dog collars crafted with 18-karat gold and diamonds. The initiative combines fine jewelry with luxury hospitality, turning pet accessories into a personalized experience.
These initiatives demonstrate how the relationship between luxury and pet ownership can extend beyond traditional accessories. Jewelry introduces another dimension to the category, combining personalization, craftsmanship, and precious materials with the emotional connection consumers have with their animals.
Luxury brands' expansion into the pet market is not limited to clothing and accessories. Pet care is also beginning to incorporate elements traditionally associated with the beauty and fragrance industries.
In August 2024, Dolce & Gabbana introduced Fefé, an alcohol-free scented mist specifically designed for dogs. Inspired by Domenico Dolce's own dog, the fragrance combines notes of ylang-ylang, musk, and sandalwood. Its green glass bottle with gold details reflects the maison's aesthetic. The launch was part of a broader dog collection that also included clothing, collars, harnesses, carriers, and leashes.
In September 2026, Jo Malone London partnered with British animal care specialist WildWash to launch Orange & Cedarwood Dog Shampoo. Combining orange and cedarwood essential oils, the product brings the brand's olfactory identity into the grooming category while relying on a specialist's expertise in pet-safe formulations.
Other beauty brands have explored similar opportunities. OUAI introduced Fur Bébé, a shampoo for dogs and cats inspired by the scent of its Mercer Street fragrance, extending its olfactory identity beyond human haircare. Aesop, meanwhile, offers Animal, a cleansing wash formulated for pets, and has introduced its Paw Parlour initiative in selected stores, where dogs can enjoy a grooming experience.
These examples show how beauty and fragrance brands are adapting their scents, formulations, and retail experiences to enter the growing pet care market.
The growing presence of animals in the fashion industry is also reflected in the editorial landscape. In August 2026, Vogue introduced a new edition of Dogue, its digital project dedicated to the dogs of celebrities, cultural figures, and members of its own community.
Featured participants included Sansa, Bad Bunny's beagle; Winnie, Millie Bobby Brown's poodle; Lena Dunham's dogs; and the pets of Serena Williams and Tory Burch. The publication also held its second annual contest to find a dog to star on a digital cover. The winner was Sir Spud, selected from thousands of entries.
Beyond its entertainment value, Dogue offers an interesting perspective on the evolution of fashion marketing. Animals are no longer featured solely as secondary elements in their owners' campaigns and content. Instead, they are becoming protagonists in their own right, with distinct personalities, visibility, and the ability to attract digital communities.
The 2026 edition also featured a special editorial showcasing accessories from different brands. The dogs photographed wore Hermès collars, a Gucci bandana, and Burberry clothing and accessories, alongside collaborations developed by Dogue with brands such as J.Crew and Alex Mill.
This initiative demonstrates how pet fashion can also serve as a communication and brand visibility tool. Featuring luxury products in an editorial production aimed at an audience interested in fashion and lifestyle allows brands to present these items in an aspirational context, connecting pet accessory purchases with their owners' identities and personal style.
The presence of animals in fashion communication is not entirely new. Over the past decade, fashion houses have incorporated celebrity pets into advertising campaigns and product collaborations, using their visibility to introduce a more personal and playful dimension to brand storytelling. Coach's 2015 Coach Pups campaign, for example, featured celebrity dogs such as Lady Gaga's French bulldog, Miss Asia Kinney, alongside products from its Fall collection. That same year, Jimmy Choo collaborated with Brazilian artist Rafael Mantesso on the Choo Hound capsule collection, translating illustrations of his Bull Terrier into limited-edition accessories. More recently, Marc Jacobs featured Doberman Pinschers in its Fall 2018 campaign, while Bottega Veneta included Kendall Jenner and her dog Pyro in its Spring/Summer 2024 campaign.
What has evolved is the role pets play within these strategies. Beyond appearing in campaign imagery or serving as inspiration for accessories, animals are increasingly becoming a dedicated consumer category for fashion and luxury brands. This development reflects a broader shift in consumer behavior, as pets are increasingly considered part of the family and included in everyday lifestyle decisions.
Entering the pet market allows brands to extend their product portfolios beyond traditional fashion categories while building more frequent and emotionally driven connections with consumers. Pet accessories, clothing and care products can become part of everyday routines, creating additional opportunities for brand engagement.
Combined with campaigns and collaborations that bring animals into fashion storytelling, these initiatives position pet luxury as more than a product extension: it is an emerging dimension of lifestyle branding and customer relationships.
Cover Image: The Impressions's website.
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