Fashion Brands Embracing ‘Barbiecore’

List of Barbie-branded collaborations and capsule collections released by the prominent fashion brands.


11 August, 2023

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Starring Margot Robbie and Ryan Gosling, the movie ‘Barbie’ received major attention even prior to its release. The movie was theatrically released on July 21, 2023. It garnered positive reviews with the box office of $795 million in 2 weeks.

For the movie premiere and promotions, Robbie was seen wearing various luxury brands’ iconic outfits. She wore Versace’s pink-white skirt suit with a mini-bag, pink phone, and boater hat at the Seoul Premiere. At the same premiere, she went with a pink Versace shimmering bodice and bobbinet skirt. Other Versace outfits include a high-neck knit and metallic pink pleated skirt, and shimmery body-armour mini dress for a fan event and party in Sydney. For the London premiere, Robbie wore a couture gown and printed skirt suit from Vivienne Westwood. She was in Schiaparelli Haute Couture’s black gown inspired by Barbie's ‘Solo in the Spotlight' look in 1960. While travelling for a promotion, she grabbed a modern look from Bottega Veneta. The actress’s 1992 Barbie 'Totally Hair' appearance was designed by Emilio Pucci. She was dressed in a skirt suit from Moschino SS15 in Seoul’s press conference and a vintage mini-dress from Moschino SS19 between the events. Additionally, her wardrobe included Valentino (polka-dot dress in Los Angeles photocall and pink mini dress at The Kelly Clarkson Show), Prada (gingham two-piece in CinemaCon), and Herve Leger (black and white swimsuit originally clothed on the doll in 1959).

Since the announcement of the film, many brands have shown their interest in ‘Barbie’ by releasing various collections. Brand collaborations are not a new concept when it comes to the Barbiecore world. However, the total number of Barbie-branded collections has been enormous.


Aldo has come up with a Barbie capsule containing women’s handbags, footwear and jewellery. It has 19 pieces inspired by the beginning of Barbiecore. The brand released this collection on June 29 and is available to buy on the brand’s website, app, and in-stores. The price of the pieces is from $30-$140.

Alex and Ani

Alex and Ani dropped a set of Barbie-branded earrings, necklaces, and bracelets. The pieces are specifically made for kids and teens. Some products are also compatible with women. The price differs from $3 to $60. All the pieces are accessible on the website and in stores.


Asos’ 13-piece Barbie collection revolves around a gender-neutral space. The whole capsule presents oversized outfits, t-shirts, jackets, vests, co-ord sets, and more for both men and women designed with the 90s-era Barbiecore patterns and pink colour palette. The cost of the collection is between $16 to $56.


Balmain launched its first Barbie ready-to-wear capsule in January 2022 with the creative director Olivier Rousteing personally designing the palette of the collection. The capsule received so much popularity that it made a comeback along with the movie release. It features the Barbiecore versions of outfits that are monogram-printed and accessories. The collection also had outfits on NFTs which were sold at Mattel’s auction. The price range goes from $295 to $42.495. For the Mexico premiere, Margot Robbie wore a corseted mini dress in neon pink from Balmain.


Boohoo kicked off its summer with the unveiling of its Barbie collection on June 29. The capsule was inclusive of all sizes (UK 4-28). For the product photoshoot, the brand displayed models from different races. The collection contains 39 pieces including comfies, t-shirts, and hoodies with a price between $8 to $65 and can be purchased on the website and app.


The costume designer Jacqueline Durran went with Chanel’s Coco Neige and Coco Beach collection for Margot Robbie’s outfits in the film. One can also notice the major moments grabbed by the collection from Vintage Chanel and the recreational pieces from Chanel archives. Robbie wore the character’s famous pink skirt suit that was worn by Claudia Schiffer in the Chanel Spring/Summer 1995 show. Accessories (from the same runway) such as the diamond, pearl drops and gemstone necklace with interlocking Cs, and hot-pink heart-shaped bag were seen in the movie. Moreover, the 1995’s vanity case in pink and lavender tweed skirt suit and SS97’s camellia blue bag were featured.

As a way of promoting the film, Margot Robbie wore some Chanel outfits such as a yellow skirt suit and a white fluffy bag on the Australian press tour, and pink checked blazer, a two-tone sling bag, and vintage luggage at Sydney airport.

Cotton: On

Cotton: On dropped a Barbie-inspired collection with the vintage logo of Barbie. It includes tank tops, t-shirts, pants, flip-flops, hoodies, shoes, jewellery and hair clutches for kids, teens and women. The cost of the collection pieces begins from $10 to $70. It is obtainable from the brand’s stores and website.


Crocs collaborated with ‘Barbie’ to create a collection that commemorates “self-expression and confidence.” The collection incorporates sandals, clogs, and eight charms in shades of pink. The product price starts from $5 and goes up to $80 and is available to purchase on the website of the brand.

Forever 21

Forever 21 x Barbie was launched around a month before the movie's release in May 2023. The collection has 76 pieces like ready-to-wear, loungewear, swimsuits, sleepwear, footwear and accessories. Additionally, the limited-edition collection bore water bottles encrusted with rhinestones. Overall, the capsule’s size goes from XS to 3X and the price reaches from $19 to $60. The products can be purchased online or in-stores.


Fossil released its Barbie collection on July 10, 2023. The brand has reimagined its watches, jewellery, accessories, and leather products for the collection. The whole capsule is filled with a 90s vibe. The standalone piece was the flower watch ring. The price range of the pieces is between $95 to $295.


Gap has been one of the oldest partners of Barbie. Some fans might remember Gap’s red headgear for Barbie in 1995. Recently, the brand released its 18-piece exclusive collection containing sweatshirts, T-shirts, shorts, denim jackets, hoodies, and many more for Barbies and Kens. This marks the fourth collaboration between Gap and Barbieworld. The collection’s price starts from $20 up to $100.

NYX Cosmetics

In the same month of the film’s world premiere, NYX Cosmetics presented its own Barbie collection with nine pieces including blushes, highlights, lip shades, gloss, and lip creams. After a few hours after the launch, the products were selling out in higher numbers. The hashtag #BarbieMakeup reached 353 million views on Tik Tok. Furthermore, the collection is offered at affordable prices - £6,50 to £15.


In the month of July, Primark launched its Barbie capsule collection with 73 pieces from womenswear, menswear to accessories and pajamas. Moreover, the brand offers rollerskates candles, tumblers, and matching Barbie-Ken suits. The styles range from $3 - $20. The collection is available in all stores and online.


Superga debuted its Barbie-collab collection with four styles. The most noted style was the brand’s signature sneakers - the 2750 - embellished with Barbiecore pattern including rollerblades, floats of flamingo, and ‘B’ logos. The capsule was made available from the 6th of June both in stores and online. The total cost of the sneakers is between $85 to $125.


The Zara Barbie collection was deeply inspired by the looks in the movie. It was launched on July 17, 2023. The collection presented a variety of outfits, accessories, beauty, and home decor with combinations of colours including gold, glitter and pink. Some of Robbie’s clothes such as the gingham dress, cowgirl suit, and striped swimsuit are also included in the capsule. Furthermore, there are options for Ken. The price ranges from $27,90 to $229.

Cover Image: Barbie Movie (2023), courtesy TubeWP