How To Do #NFT Marketing?

The Strategies Being Used By Fashion Brands To Launch Their Web3 Projects

Technology in Fashion

30 May, 2023

Table of contents

What is an NFT?

NFT stands for Non-fungible token. Non-fungible means that only one of its kind exists. It cannot be duplicated or exchanged for one or many of the same kind. NFTs exist in the blockchain ecosystem, similar to cryptocurrencies. However, unlike cryptocurrencies, which work similar to physical money, NFTs cannot be multiple of the same.

So what can an NFT be? An NFT can be anything produced or stored digitally. It can be art, music, software, and even virtual assets. There can be digital iterations of fashion objects (like clothing, shoes, bags etc) created as NFTs. Which is exactly what fashion brands are doing currently.

So what is the Lifecycle of an NFT like?