Luxury, A Desirable World Of Exclusiveness

Understanding The Concept Of Luxury And How Brands Are Giving It New Meaning

Sectors & Markets

30 May, 2023

Table of contents

How can luxury be defined? The concept of luxury brands is a very controversial issue for the modern world of goods and services consumption. The reason why it is so difficult to define what luxury brands or products are is the confusion between major types of luxury products and concepts such as premium products.