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From all-white style to hyper-feminine fashion, the trends to be seen in the fashion industry in 2024.
22 January, 2024
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As we are entering into a new year with a different mindset, our wardrobes need to be curated with pieces that are getting into trend for this year. Here are the top fashion trends that are going to take over 2024.
The world is moving on. Many companies are opening their doors for their employees to work in the office. However, corporate wear is getting romanticised to the extent that one can wear their office outfits out of their office. Be it pleated trousers, form-fitted blazers or grey wide-legged pants, they won’t look like an unstylishly formal person. Coperni, Saint Laurent, and Prada followed this trend on their SS24 shows.
Office dressings will meet thrifting as the consumers will be more interested in combining customised designer wear with thrifted vintage pieces instead of being more traditional. They will be infusing their personal DIY take into their professional look and play with it. With this, consumers, especially from Gen Z, will have a window to express inclusivity and out-of-the-box thinking.
Spring 2024 shows were filled with designs that experimented with length, shape, and volume. Clothes such as oversized jackets, high-rise trousers, and long and drop-waist dresses are getting more attention. The basic pieces are designed with a twist now - cut-outs, twisted button placements, displaced parts, and more. Bottega Veneta and Dior among others presented this trend on their runway.
Even the bags are getting bigger. Oversized bags are becoming a thing in 2024 as the brands like Victoria Beckham and Stella McCartney showed them in their spring collection. Big designer bags from labels like Tory Burch and Coach will get more engagement now.
Showing a feminine personality in excess is trending now. It can be glamorous in a bold way with coquette styling, and a girlhood aesthetic. The embellishments like frills, lace, and bows in soft pastel shades and all other soft-girl aesthetics are coming back with a touch of silhouettes from the ‘80s and ‘90s. Floral-printed mini dresses with form-fitted silhouettes, vintage corsets in soft colours with lace works, and flower-embroidered pastel-shade flowy slip dresses are some examples. Christian Siriano, Bora Aksu, Coach, and many other labels showcased their ultra-feminine looks in SS24 runways.
Quiet luxury is gradually getting out of the picture. The people want to be as unapologetically loud and proud as possible. Brands including Marni, Loewe (accessories), and JW Anderson are incorporating rustling sequins over their products and customers are loving it.
As the fashion trends from the ‘80s and ‘90s are being revisited, these sequin-bejewelled vintage jazz looks are entering the arena. Modern crop tops and bell-bottom pants with fringe details combined with oversized blazers with bell sleeves - all in sequins - are the ideal look in jazz.
Dozens of the designs from each high fashion brand’s Spring 2024 runway (Loewe and Miu Miu) were with no pants and showing off legs. One can easily identify the brands that did not send out models with revealing legs - Marni, Dries Van Noten, and Schiaparelli.
Therefore, the trendiest way to dress up for this year is to show your legs by dressing them in shorts, undies and sheer-infused tights. These ballet-style aesthetics were replacing the hot pants.
Hues with a bright and restorative mood will be appealing to the consumers as they are trying to balance the huge set of emotions and feelings that will be connected to the fear they have about the future. The bright and warm tones will act as a mood booster that inspires optimism and hope in times of uncertainty.
Adding a pop of colour including canary yellow, lavender purple and neon green to your neutral-toned wardrobe which comprises neutral tones like grey, camel, white and black is becoming popular among the millennials and gradually injects itself into Gen Z.
From the blazers of Brandon Maxwell and gowns, and blouses of Chloé, Courrèges and Victoria Beckham to footwear of Maisie Wilen and denims of Sergio Hudson, the most used and seen hue is white and the shades of white. Even Valentino and Missoni showed their creative designs in white hue at their Spring-Summer 2024 shows. It gave a minimalistic look.
Along with that, we can witness the lightness and transparency of the materials used in the shows. One of the textures that are often seen in these shows is the sheer dressing. It might not give a bold look, but it leaves a mysterious vibe combined with a flirty and playful personality. Brands like Jason Wu, Dior, Prada, Chanel, Hermès and Proenza Schouler have sent their models in sheer layered outfits in their recent shows. In the shows of Simone Rocha and Christian Siriano, the sheer texture is accompanied by floral motifs.
The term “sustainability” is still a hot topic in 2024. Consumers are becoming more offended by the fast fashion industry and showing more love for second-hand products. With the rise of polyester, fabrics including hemp, wool, linen, and many other animal and plant fabrics are being pushed away. Many creatively sustainable materials such as seaweed fibre, cactus fibre and materials made from ocean plastic are getting more attention.
Another trend that can be witnessed in 2024 is biodegradable denim. It is more likely a need than a trend. Around 2 billion jeans are made in a year worldwide. Even circular fashion which involves recycling the fabric to produce jeans only covers 1% of the overall clothing. A denim mill in Turkey named Calik Denim is distributing jeans with coatings that can allow them to be 99% biodegradable in a period of 210 days. Italian-based label Jacob Cohën has discovered a stretch jean that is 100% compostable.
Cover Image: SS24 show of Prada, Marni, Bottega Veneta, Coperni and Miu Miu, courtesy Vogue Runway 2024.