Coco Gauff

Coco Gauff, an American professional tennis player, has been listed as one of the highest-paid female athletes, earning $30,4 million. She rose to popularity in sports when she beat one of her childhood inspirations, Venus Williams, at the Wimbledon Championships when she was just 15 years old. She is now endorsing brands such as New Balance, L'Oréal Paris, Ray-Ban x Meta and Rolex.

Eileen Gu

Eileen Gu is a Chinese freestyle skiing Olympic champion based in California. Her net worth is $22 million. She has won around 39 medals in international games. Her brand ambassadorship extended to brands like Louis Vuitton (Louis Vuitton Malletier), Tiffany & Co., Victoria's Secret, Cadillac, Porsche, and IWC Schaffhausen as well as Chinese brands like Anta and Mengniu. She made an appearance at the Met Gala 2022.

Iga Świątek

Iga Świątek is a Polish tennis player who was ranked the world No.1 in women’s singles by the Women’s Tennis Association (WTA) for a total of 125 weeks. Even after facing serious challenges like doping suspension, emotional turmoil, and competitive setbacks, Świątek has a net worth of $21,4 million. Her brand endorsement portfolio includes Nike, Asics, On, Redbull, Toyota, Rolex, and Lancôme.

Zheng Qinwen

Zheng Qinwen is a professional Chinese tennis player who was ranked world no. 4 in women's singles by the WTA in June 2025. She received the highest earning of $20,6 million in 2024. Labels like Nike, Dior, Audi, and Rolex have signed her as their brand ambassador.

Aryna Sabalenka

Aryna Sabalenka, a Belarusian professional tennis player, is currently ranked as the world no.1 in women’s singles by the Women’s Tennis Association (WTA), with an earning of $17,6 million in 2024 through two Grand Slam championships and brand endorsements. Sabalenka has several brand endorsements like Nike, Audemars Piguet, and Wilson Tennis.

Naomi Osaka

Naomi Osaka is a Japanese tennis player who was ranked as the world no.1 in women’s singles by the Women’s Tennis Association (WTA) for 25 weeks, making her the first Asian player to hold the top place in singles. Her net worth is $15 million. She signed collaboration deals with Nike, Louis Vuitton (Louis Vuitton Malletier), Shiseido, Body Armor, Nissan, Tag Heuer, and Levi's.

Nelly Korda

Nelly Korda is an American professional golfer who won 15 times and reached the world no.1 in Women's World Golf Rankings. Her net worth is $14,4 million through her wins, the LPGA Player of the Year Award, and sponsorships from brands like TUMI, BMW, Cisco, J.Lindeberg, Richard Mille and Nike.

Emma Raducanu

Emma Raducanu is a British tennis player who was ranked world no.10 in women’s singles by the Women’s Tennis Association (WTA). She was also the first British woman to win the singles major after Virginia Wade from the 1977 Wimbledon Championships. Raducanu’s revenue is $14 million with a diverse pool of brand endorsements such as Tiffany & Co., Dior, Porsche, Nike, Evian and Wilson.

Simone Biles

Simone Biles is an American gymnast with 11 Olympic medals and 30 World Championships, leading to a net worth of $11 million. The earnings also include endorsement deals with brands such as Nike, VISA, Uber Eats, Athleta, and K18.

Caitlin Clark

Caitlin Clark is an American basketball player for Indiana Fever with a net worth of $11 million in 2024. She gained fame in her rookie season when she was named national female college basketball player of the year. She endorsed brands such as Nike, Xfinity, Wilson, State Farm and Gatorade.

P. V. Sindhu

P. V. Sindhu is an Indian badminton player who has won medals at matches such as World Championships, World Tour, and Olympic Games. She is the highest-earning female athlete in India with a net worth of $7 million from her performance on the courts, sponsorships, and endorsements with brands like Puma, Hoop, and Titan.

Angel Reese

Angel Reese is an American basketball player for the Chicago Sky in the Women's National Basketball Association with an estimated net worth of $1,5 million. She has secured several brand partnerships, notably with Reebok, Calvin Klein, Amazon, Tampax, JanSport, and PlayStation. She is also one of the attendees at the Met Gala in 2024 and 2025 and the first female athlete to have a meal from McDonald’s named after her.

Paige Bueckers

Paige Bueckers is an American basketball player for Dallas Wings with an estimated net worth of $1,5 million. Her brand partnerships include deals with Bose and Nike. CeraVe, Gatorade, and Google. She was the first NIL player to launch a signature sneaker with Nike.

Conclusion

The female athletes’ rising as the new faces of global branding is not a mere trend. It is reshaping the commercial and cultural landscape. Women in sports are now the inspirational figures for larger audiences and recipients of earnings significantly more than in previous years. They also align seamlessly with aspirational ethos of beauty, luxury and fashion industries.

These athletes are thinking multidimensional - champions on the playing field, entrepreneurs in the business sector and hold authentic voices in the identity realms. Whether it is Coco Gauff connecting Gen X coolness and Grand Slam glory or Angel Reese infusing basketball with fashion-forward visibility and pop culture.

For companies working in the premium consumer base, especially in luxury, fashion, beauty, wellness and lifestyle, aligning with the sportswomen provides more than just visibility. It gives a strategic partnership rooted in cultural momentum, story and credibility.

Cover Image: Iga Świątek for Rolex, Zheng Qinwen for Dior, Coco Gauff for New Balance and Naomi Osaka for {{Louis Vuitton)), courtesy, Rolex X page, Dior X page, Textile World and Vogue.