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What is Quiet Luxury and why is it so popular right now?
Quiet luxury refers to high-quality and well-crafted clothing and accessories without notable logos. Members of royal families could be considered the ideal embodiment of this style. Until the democratisation of the fashion industry, the majority of high-end brands were selling their products primarily to members of high society, where loudly displaying logos was considered bad taste. Quiet luxury was the norm. However, over the last decade, many fashion and luxury brands were able to increase their customer base, thanks to accessories with large logos and endless collaborative collections, e.g. Louis Vuitton & Supreme, Gucci & Adidas, Valentino & Levi's, Dior & Nike and so on.
But did we get tired of the logos? From the end of March 2023, a large number of people expressed an interest in the term Quiet Luxury.
According to Google Trends, the search for Quite Luxury
peaked in April. Social media is flooded with videos on how to look expensive
. #quietluxury videos only on TikTok have surpassed 107 million views. So what happened in April 2023?
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