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The brand initiatives and encounters witnessed in Wimbledon.
31 August, 2023
Table of contents
Wimbledon is considered to be the most professional tennis tournament in the world by the fashionistas. The tournament (with a precise tennis dress code on the court and cocktail formal dress code on the stand) continues to be strictly traditional. Celebrities were using Wimbledon 2023 as a stage to express their fashion insights. Their styles became the talk of the town during the championships. Most of them flaunted quiet luxury labels, keeping the styles simple and neutral.
Many sports active brands were imprinting their footsteps in the vicinity of Wimbledon’s stature. In 2018, Adidas partnered with London label Palace Skateboards to propose a tennis-white collection to celebrate the commencement of Wimbledon. But now, the luxury brands are getting involved in announcing their strategic initiatives that are coherent with Wimbledon. As a Summer 2023 capsule, Celine unveiled its tennis collection, “La Collection Tennis Celine.” Miu Miu launched its own tennis club in an elite location in Saint-Tropez, France, offering a wider range of leisure activities and much more.
Carlos Alcaraz bagged the winner’s prize in Men's Singles of Wimbledon 2023. On the 28th of June, he was named as the official global ambassador of Louis Vuitton. Recently, Alcaraz debuted in his first Louis Vuitton with the photographer Dan Jackson at the Hôtel de Maisons. The campaign featured him wearing the first collection designed by Pharrell Williams for the brand.
Jannik Sinner, the tennis player from Italy, was spotted carrying a Gucci Valigeria bag in the tournament. The duffle bag was a customised piece with the brand’s monogram and Sinner’s name embroidered with the iconic tri-colour webbing. Sinner has been the brand ambassador of Gucci since July 2022.
Polo Ralph Lauren launched a capsule collection inspired by the Wimbledon championships with major hues: white, blue, and green. The collection includes hoodies, polo shirts, T-shirts, cardigans, and accessories such as caps. Customers can buy the collection’s products on the Wimbledon shops, website, and selective stores of Ralph Lauren.
During the championships, Polo Ralph Lauren opened up a pop-up store in the Southern Village of Wimbledon, featuring the capsule, the brand’s vintage tennis collections, and a “Create Your Own” shop where the customers can customise their outfits.
Polo Ralph Lauren retains its position as the Official Outfitter of The Wimbledon Championships by continuing its partnership with the All England Club. The brand is responsible for designing uniforms for the officials such as line umpires, chair umpires, and ball persons.
Emma Raducanu, the British tennis player known to play at Wimbledon, has been the brand ambassador of Dior since October 2021. She starred in the Fall/Winter 2023 campaign of the brand in February 2023. Furthermore, she graced everyone with her presence at the Dior Cruise 2024 show in Mexico. Currently, she is recovering from an injury that prevented her from participating in Wimbledon 2023. Later, the Canadian tennis player Felix Auger became Dior’s global ambassador in April 2023. He recently made an appearance at the brand’s men’s summer fashion show in Paris.
Hurlingham Club is known to be the Wimbledon for higher upper-class elites. Players use the club as the warm-up ground for their main play in Wimbledon. For the second time, Giorgio Armani changed Hurlingham with its brand identity. The on-court officials were dressed in uniforms worked out by the brand. A pop-up store is set up on the premises with the brand’s capsule designed in collaboration with the club and Moët & Chandon bar dedicated to its premium guests. The whole place promoted Giorgio Armani. Additionally, the label hosted a fashion show at the centre of the court, displaying its Luxury Sports creations.
A month after the Wimbledon series, the world will be looking forward to the most anticipated US Open tennis championships. Tiffany & Co. has renewed its 37-year partnership with the US Open as the official Trophy Partner. The tournament is about to begin at Flushing Meadows, New York. The brand will oversee the hand-carved keepsake trophies for both women’s and men’s singles.
Former footballer David Beckham was in the royal box, dressed in a full Ralph Lauren suit. Singer Ariana Grande wore a grey Ralph Lauren knit top and skirt, paired with Tiffany & Co. sunglasses and a Wimbledon championships logo cap. Thirdly, actress Lily James paired a striped Polo from Ralph Lauren with a midnight blue blazer.
On the thirteenth day of the tournament, the actor Andrew Garfield grabbed viewers’ attention as he pulled on a beige RL suit accompanied by a lavender shirt effortlessly. The next day, Tom Hiddleston co-ordinated his blue linen suit with his love Zawe Ashton who was in a floral navy blue dress. Philippine Leroy-Beaulieu, the French actress known for her role in Emily in Paris, was in an all-white Ralph Lauren suit.
The label had royals and social figures wearing its collections too. Princess Maria-Olympia of Greece was spotted in a midnight blue slip dress with a light cream jumper. Malala Yousafzai was in a white loose churidar and a bag from the brand.
Hong Kong actress Angelababy was seen with a tonal linen short suit and vest with suede shoes and a bag - all from Ralph Lauren. Freida Pinto joined the club with a buttoned-up navy blue dress and a light cream bag. English Model Poppy Delevingne chose to wear a full Ralph Lauren collection that includes a bomber jacket, bralette, and maxi skirt. Chiara Ferragni was in a white short suit with a blue-white striped shirt and cable knit jumper.
Many stars from the famous Netflix show Bridgerton were spotted in the tournament wearing the brand. Phoebe Dynevor paired up her RL striped dress with white-frame sunglasses. On the 12th of July, Queen Charlotte actress India Amarteifio was seen flaunting a bright orange shiny slip dress from Ralph Lauren. With Ariana Grande, actor Jonathan Bailey wore the brand’s beige linen suit. Charithra Chandran went with a striped Polo Ralph Lauren jumpsuit. Nicola Coughlan chose the brand’s eyelet bustier top and skirt all in white.
Cara Delevinge, on the 10th of July, visited Wimbledon in leather trousers and boots with a blazer from the label. Lila Grace Moss wore her RL slip dress with a cable-knit cashmere jumper of the same colour. Sienna Miller arrived at the championships with a striped blue suit from the brand. Nick Jonas was with his wife Priyanka Chopra, wearing a Ralph Lauren suit.
On day seven, Jourdan Dunn of Greenford was clothed in a canary yellow cable-knit sweater and a silky skirt. Emma Corrin from The Crown was sported in a Ralph Lauren shorts suit. The Indian British model Neelam Gill was stunning in her off-white silky slip dress and a tie-front shirt.
From Pippa Middleton in 2017 to Phoebe Dynevor in 2021, Self-portrait has always been a part of Wimbledon. In this season, the Princess of Wales chose to be clothed in a lime chiffon midi dress with a boucle collar from the label on the women’s final match. Lady Amelia Spencer wore a white-laced Self-Portrait dress and a pastel bag. Ashley Roberts went with a white polka dot mini dress.
On the 12th day, actress Lucy Boynton was dressed in a polka dot dress, Shalom Brune Franklin in a loose mini dress with a bag, and Bel Powley in a white monochrome look - all of them from Miu Miu. Mimi Keene from Sex Education wore an entire Miu Miu look - a white mini dress and an oversized blazer with a handbag. Emma Corin was carrying a black top-handled Miu Miu bag and sunglasses. Leslie Mann’s daughter, Iris, wore a white polka dot Miu Miu dress with a drop waist.
Loewe’s pumps have got the attention of a lot. Ariana Grande teamed the black pumps with her Ralph Lauren dress. The same goes for Emma Watson who wore the white toy pumps along with pink pants and sleeveless collared shirt and a sun hat. Tessa Thompson took her Ibiza Flame sunglasses from Loewe x Paul for the game. Elle Fanning was noticed holding a Loewe bracelet shoulder bag.
Actress Letitia Wright was seen in a Prada look consisting of a white button-down and khaki shorts with black loafers and a Galleria bag. Ellie Bamber was in a blue oversized shirt with a Galleria bag, slingback pumps, and a bucket hat. Leslie Mann attended the match with her husband, in a light blue-white floral dress from the Spring/Summer 2022 collection of Prada.
Along with her bright orange slip dress, India Amarteifio was holding a white woven bag from Aspinal of London. Actress Lily James was holding the brand’s iconic top-handle bag. Jenna Coleman paired up her floral dress with an Aspinal of London bag. Lila Parsons had a white bag from the label to balance with her dark blue floral dress. Emma Appleton was possessing the yellow bag.
The Princess of Wales was spotted in a mint green twin-breasted Balmain blazer and pleated skirt. While giving the trophy to Carlos Alcaraz, she was in a green dress by Roland Mouret. Vogue Editor-in-chief Anna Wintour was spending a day in the stand wearing a polka dot pleated dress from Balenciaga. Princess Beatrice was carrying a Roger Vivier clutch to pair up with a tonal pink belted dress. Daniel Craig and Rachel Weisz were paired together with Brunello Cucinelli suits. Idris Elba celebrated the match with his wife Sabrina Elba who was in a white pleated Bottega Veneta skirt. Priyanka Chopra looked beautiful in a Victoria Beckham dress from the Resort 2024 collection. In the women’s final, Emma Watson displayed a second look with a mini dress from Oscar de la Renta with Gianvito Rossi heels.
Hugh Jackman had his Ermenegildo Zegna blazer on with a white button-down and oval sunglasses. On her second visit to the games, Charithra Chandran was glimpsed with her Kate Spade New York bag. Designer Vera Wang chose a white maxi skirt, black cardigan sweater, and t-shirt with Rick Owens boots. Shakira went more than casual with her Moschino Jeans denim shirt and a matching bra with Carrera sunglasses and a Mugler bag. India Amarteifio showed her second look of a Louis Vuitton dress and bag with black boots. Jenna Coleman enjoyed a day at the match in an Alessandra Rich dress. Gugu Mbatha-Raw wore a white-laced Erdem dress. Jelena Djokovic was accessorised with her Dior handbag. Saffron Hocking picked a pink striped Fendi dress.
Cover Image: Wimbledon x Ralph Lauren 2023 collection, courtesy HELLO! Magazine