Pimkie has collaborated with Shein to distribute its product collection in 160 countries after the French federation severed its alliance with the brand's chain to fight against fast fashion.
Pimkie x Shein
Pimkie partners with Shein for collection co-development, targeting €100 million in digital revenue by 2028, while sparking backlash within the French fashion industry due to ties with ultra-fast fashion.
Pimkie is Under Safegaurd Procedure
Reports say that Pimkie has been kept under safeguard procedure by the Tourcoing Commercial Court due to its current stage of brand reconstruction and difficulties revolving around it.