Woolrich and Target Chooses Social-native Marketing Approach
Woolrich and Target have chosen to go with real-world, social-driven stories to be showcased in their campaign named "Adventure is Wherever You Are."
Woolrich's Alliance with Baoxiniao
Woolrich partners with Baoxiniao Holdings Co., Ltd to focus on expanding its presence outside Europe. Through this agreement, Baoxiniao bought the rights to intellectual property in all regions except Europe.
Woolrich Gets a New Makeover
Woolrich has launched a new logo, which will be effective from AW19. The logo was developed by a 30-year-long partner of Pentagra studio, Paula Scher.