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In Athleta, the design is the ultimate performance apparel and gear for every active woman, from the weekend warrior to the committed yogini to the fiercely driven competitive athlete. And as women...
In Athleta, the design is the ultimate performance apparel and gear for every active woman, from the weekend warrior to the committed yogini to the fiercely driven competitive athlete. And as women athletes, we road-test, court-test and water-test everything ourselves to be sure each item we offer features the perfect balance: performance and style. Founded: 1998 Acquired by Gap Inc.: 2008Brand Details
Brand Strategy
Market segment
Mass Market
Core business
Active Wear
Targets
Women
Last fiscal year ended on January 28, 2023
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