Jil Sander
Accessories / Apparel / Bags / Shoes
Jil Sander is a fashion house founded by Ms. Jil Sander in Germany in 1968. Its minimalist trademarks include striking silhouettes, high-end fabrics, and meticulous detail, emphasizing quality over...
Jil Sander is a fashion house founded by Ms. Jil Sander in Germany in 1968. Its minimalist trademarks include striking silhouettes, high-end fabrics, and meticulous detail, emphasizing quality over flash. Its designs descends from that of Coco Chanel, as opposed to the bleeding-edge esthetic of Karl Lagerfeld and Jean-Paul Gaultier or the trendiness of sportswear design, as exemplified by the like of Giorgio Armani and Calvin Klein. Jil Sander's trademark look, a somewhat new look for women conquering executive positions in the 1980s, was that of a perfectly cut pantsuit, a form-fitting simple but elegant coat or a slim blouse made of the most luxurious materials in plain grey, black, blue or white leaving out any unnecessary details, extravagant ornaments or loud colors. The fact that her creations were coordinates which could all be easily combined with each other became a popular characteristic. She created the so-called onion look (Zwiebel-Look) layering various pieces of clothing in one outfit. She has been described as the Queen of Less, Cashmere-Queen, Master of Minimalism, Cool Blonde, Gentle-Jil or Fashion Reductionist.|Showing her collection in Paris in 1975 proved a complete failure, though. In the late 1970s and early 1980s, when the fashion world was dominated by lavish, garishly colorful and glitzy Dynasty-style designs by the likes of Claude Montana with his broad-shouldered leather look, Jil Sander's minimalist, sophisticated and strict collections, with a focus on fabric quality came close to a revolution in the fashion world and were not accepted next to the, from today's point of view, vulgar stylishness on the Parisian catwalks. Her luxurious simplicity and understated elegance only started gaining attention in the 1990s.Brand Details
Founder
Jil Sander
Designer
Jil Sander
from
2003to
2004Raf Simons
from
2005to
2012Jil Sander
from
2013to
2013Rodolfo Paglialunga
from
2014to
March 2017Luke and Lucie Meier
from
April 2017to
PresentBrand Strategy
Market segment
Premium
Core business
Apparel
Targets
Men, Women
Jil Sander Financial Report 2021
Last fiscal year ended on
