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Laneige means natural 'snow' in french. Laneige pursues the artistic sense of 'snow' crystals and completes the beauty of young women between 24 and 32 through the hydrating science of 'water', t...
Laneige means natural 'snow' in french. Laneige pursues the artistic sense of 'snow' crystals and completes the beauty of young women between 24 and 32 through the hydrating science of 'water', the final destination of 'snow'. Laneige scientifically studies 'water', the source of life and the most important element of helathy skin, for optimal hydration/moisturization. Clean and sophisticated beauty full of energy. The confidence of youth, energy, and beauty. The beauty of sophisticated makeup on moist and trasparent skin.Brand Details
Brand Strategy
Market segment
Value for Money
Core business
Beauty
Targets
Men, Women
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