MAC
Accessories / Make-up / Nail Care / Skin Care
Make-up Art Cosmetics, or M.A.C, was founded in 1984 by two Canadian chaps named Frank - make-up artist and photographer Frank Toskan and beauty salon owner Frank Angelo. Born from a desire to crea...
Make-up Art Cosmetics, or M.A.C, was founded in 1984 by two Canadian chaps named Frank - make-up artist and photographer Frank Toskan and beauty salon owner Frank Angelo. Born from a desire to create make-up which held its own under the glare and heat of photography studio lights, it was originally created for professionals but soon gained such a popularity that it was launched to the general public soon after. In 1995, Estée Lauder Companies purchased 51% of the company and then in 1998, after the death of one of the founding Franks, they bought the remaining share. Estée Lauder, being the massive global beauty company it is, helped M.A.C grow even further and there are now a whopping 1500 locations selling the brand in 78 different countries worldwide.Brand Details
Founder
Frank Angelo
Designer
Drew Elliott
from
October 2019to
PresentBrand Strategy
Market segment
Value for Money
Core business
Beauty
Targets
Women
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