Search on Fashionbi
The House of Balenciaga is one of the most influential forces in fashion and is developing into a major player in the Luxury Goods industry. Founded in 1919 by Cristóbal Balenciaga and established ...
The House of Balenciaga is one of the most influential forces in fashion and is developing into a major player in the Luxury Goods industry. Founded in 1919 by Cristóbal Balenciaga and established in Paris in 1936, it defined many of the greatest movements in fashion from the 1930s to the 1960s. Its provocative design and vision, the mastery of techniques and cut, the constant innovation in fabrics and the talent of its Creative Director, Nicolas Ghesquière, have been the keys to the House's success. Balenciaga creates and markets women's and men's ready-to-wear collections as well as handbags and shoes. A eyewear collection and a new woman fragrance are also produced and distributed worldwide through a licence agreement .Brand Details
Founder
Cristóbal Balenciaga
Designer
Nicolas Ghesquière
from
1997to
2013Alexander Wang
from
2012to
2015Demna Gvasalia
from
2015to
PresentBrand Strategy
Market segment
Premium
Core business
Apparel
Targets
Men, Women, Kids
Last fiscal year ended on December 31, 2023
Deep Dive
Digital marketing
Jacquemus, Stuart Weitzman, Gucci, and many more; CGI Marketing is taking over social media.
Trends
Fendi, Celine, Balenciaga, and Beyond: Brands that partnered with the Netflix show.
Sectors & Markets
LVMH Net Income Dropped By 14% And Kering’s By 51% In 2024 H1, With The Biggest Loss Seen In Asia
Trends
Asia is gradually embracing quiet luxury and here is why and how.
Or perhaps you need help to leverage your brand’s power to deliver real business impact? We have solutions for your needs!
Contact us