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Bewakoof is an Indian direct-to-consumer (D2C) lifestyle fashion brand founded in 2012 by Prabhkiran Singh and Siddharth Munot. The brand is renowned for its creative, distinctive apparel that reso...
Bewakoof is an Indian direct-to-consumer (D2C) lifestyle fashion brand founded in 2012 by Prabhkiran Singh and Siddharth Munot. The brand is renowned for its creative, distinctive apparel that resonates with the trendy, contemporary Indian audience. Emphasizing innovation, honesty, and thoughtfulness, Bewakoof offers a diverse range of products, including t-shirts, hoodies, joggers, dresses, sneakers, and accessories, often inspired by pop culture and youth-centric themes.Brand Details
Founder
Prabhkiran Singh and Siddharth Munot
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Men, Women
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