Accessories / Apparel / Bags / Denim / Shoes / Swimwear / Underwear & Lingerie

COS, Collection Of Style, is for men and women who want high end design and good quality at an affordable price. Since our launch in 2007, COS has opened over 40 stores across Europe, each one plac...

Brand Details


H&M Group

Brand Strategy

Market segment


Core business



Men, Women, Kids


+46 (0) 8 796 55 00


COS Flash News

  • Cos at New York Fashion Week

    Cos is presenting its AW23 collection in Manhattan Classic Car Club at the New York Fashion Week.


  • COS Opens a Sustainable Concept Store

    COS discloses Europe's first most sustainable store in Stockholm with circular design and organic structuring.


  • COS Extends its Agreement with Bleckmann

    COS has decided to continue its partnership with the supply chain expert Bleckmann to enhance its Restore program.


  • Stephen Doherty Joins COS

    Stephen Doherty uses his iconic water-ink arts for his new COS capsule collection for both men and women.


  • COS struggles to keep pace with a shifting market while m...

    H&M upmarket sister brand COS has struggled with changing markets, the pandemic, and problematic internal culture.


  • COS will join in to the London Fashion week

    COS will join into the London fashion week, and also all the people can watch the show on all social media platforms and E-commerce will using the live-steaming


  • COS explores responsibly-sourced fabrics for FW20

    Focusing on sustainability, the COS' FW20 collection utilizes environmentally friendly fabrics while paying attention to reusing, repurposing and recycling. Materials are made of plastic waste from the ocean, and zero-waste foldi...


  • COS to launch the resell service

    To reach sustainable commitment, COS plans to launch the resell service. According to the information from its website, 'COS Resell offers a conscious, convenient way to shop for preworn COS pieces. Through Cos Resell, you can pu...


  • H&M group to close 170 stores this year

    H&M Group, which also includes brands such as COS, Weekday and Monki, is to permanently close 170 stores in total, in a move that could result in hundreds of job cuts. The chain said it's shifting its focus to online after sa...


  • COS sustainable activewear brand

    COS is launching a new 15-piece collection activewear brand which will be sustainable.


COS Revenue and Financial Report

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Deep Dive

H&M Group financial report 2023

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COS Insights


LGBTQIA+ Inclusion in Fashion Branding

The community with opportunities and complications.


Materials for a Circular Fashion Ecosystem

Nurturing Sustainability in Fashion: Investigating the Essential Elements for Building a Circular...

Sectors & Markets

Fashion Industry in South Korea

A Deep Dive Into The Growing Fashion Industry In South Korea

Explore All Insights

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