Lacoste
Accessories / Apparel / Bags / Denim / Fragrance / Jewelry / Shoes / Swimwear
Lacoste is a lifestyle brand, born of the inventiveness of a tennis champion, René Lacoste, who created the first polo shirt ever, initially for himself and for his friends, to be both relaxed and ...
Lacoste is a lifestyle brand, born of the inventiveness of a tennis champion, René Lacoste, who created the first polo shirt ever, initially for himself and for his friends, to be both relaxed and elegant on and off the tennis courts. Nicknamed the Crocodile by the press in the late 1920's when he was a multiple Grand Slam tennis champion, René Lacoste had the animal embroidered on the blazer he wore on court, before making it the logo of his famous polo shirt. In January 2023 Lacoste announced that the company has no plans to replace a new creative director, and will instead shift to a collective model for its design.Brand Details
Founder
André Gillier
Designer
Felipe Oliveira Baptista
from
Spring 2012to
May 2018Louise Trotter
from
October 2018to
January 2023Mark Howard Thomas Design Director Men’s show + Collaborations
from
October 2019to
PresentBrand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Men, Women, Kids
Lacoste Latest News
Lacoste Renews Partnerships with Roland Garros and FFT
Lacoste has extended its role as a premium partner of Roland Garros and an official partner of the French Tennis Federation (FFT) till 2030.
Lacoste Wins Lawsuit on its Trademark
Lacoste won the infringement lawsuit on its crocodile trademark used by China's Cartelo. The latter is ordered to pay up to $2 million.
Lacoste Unveils New Store in Bangalore
Lacoste has opened a new outlet in Phoenix Mall of Asia in Hebbal, Bangalore.
Lacoste + Venus Williams
Lacoste launches a women's lifestyle capsule collection with the brand EleVen by the tennis player and the brand's ambassador since 2022, Venus Williams.
Lacoste Revenue and Financial Report 2022
Last fiscal year ended on December 31, 2022
Revenue per year
in Millions of EUR
