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Lakmé is India's premier cosmetics brand, established in 1952 as a subsidiary of Tata Oil Mills. Over the decades, Lakmé has expanded its offerings to include a comprehensive range of color cosmet...
Lakmé is India's premier cosmetics brand, established in 1952 as a subsidiary of Tata Oil Mills. Over the decades, Lakmé has expanded its offerings to include a comprehensive range of color cosmetics and skincare products, catering to the diverse needs of Indian women. The brand also provides beauty services through its extensive network of Lakmé Salons, enhancing its presence in the beauty industry. Lakmé's association with fashion is highlighted by its role as the title sponsor of Lakmé Fashion Week, a premier fashion event in Mumbai that showcases the latest trends and designs, further solidifying its position as a leader in the Indian beauty and fashion landscape.Brand Details
Brand Strategy
Market segment
Mass Market
Core business
Beauty
Targets
Women
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