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South Korea


Accessories / Body Care / Make-up / Man Care / Skin Care / Sun Care / Toiletries

Laneige means natural 'snow' in french. Laneige pursues the artistic sense of 'snow' crystals and completes the beauty of young women between 24 and 32 through the hydrating science of 'water', t...

Brand Details

Brand Strategy

Market segment

Value for Money

Core business



Men, Women



Laneige Flash News

  • Laneige Presents in Nykaaland

    Laneige presented its high-quality products at Nykaa's first beauty and lifestyle festival, Nykaaland.


  • Laneige Enters Mexico

    Laneige's owner Amorepacific Corp. has decided to enter the Mexican beauty market.


  • Laneige appoints new brand ambassador for India

    Laneige appoints actress Athiya Shetty as new brand ambassador for India.


  • Laneige opens a Virtual Store

    Laneige opens a Virtual Store and enters the Metaverse with exclusive content from Sydney Sweeney.


  • Laneige enters UK offline market and Middle East

    Laneige enters UK offline market through retail chain Space NK and Middle East through a partnership with Sephora.


  • A second collaboration between LANEIGE and Maison Kitsuné...

    Only its full-coverage, long-wearing matte formula in two hues, with its distinctive LANEIGE X Maison Kitsuné NEO Cushion design, is available (21N BEIGE and 23N SAND). This will only be offered in the following sets, along with ...


  • Love Pacific and BTS collaborate to develop the Laneige o...

    According to the cosmetics brand on Monday, Amore Pacific and the boy band BTS jointly released an overnight lip mask.The lip masks from the "Lip & Pop Edition" are sold by Laneige, a skincare and cosmetics division of Amorep...


  • Laneige's parent company AMOREPACIFIC's 2Q operating prof...

    On the 31st, Laneige's parent company AMOREPACIFIC Group released its 2nd quarter results through the Financial Supervisory Service. Sales in the second quarter were 1.18 trillion won and operating profit of 36.3 billion won, dow...


  • Sulwhasoo, Innisfree Laneige, and Hera's steep decline

    Sulwhasoo and Innisfree, known as K-Beauty brands in the annual consulting report, which annually selects 50 cosmetic brands that are considered to be the most valuable in the global market, showed a steep decline, while Laneige ...


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Deep Dive

Amorepacific Group financial report 2022

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Laneige Insights


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