LUX
Body Care
Lux is a global personal care brand owned by Unilever, renowned for its range of beauty soaps, body washes, and lotions. Established in 1925, Lux was introduced as a luxurious yet affordable toilet...
Lux is a global personal care brand owned by Unilever, renowned for its range of beauty soaps, body washes, and lotions. Established in 1925, Lux was introduced as a luxurious yet affordable toilet soap, crafted to offer a rich lather and exquisite fragrance, making it accessible to a broad audience. Over the years, Lux has become synonymous with glamour and beauty, often associated with Hollywood celebrities and prominent figures in its advertising campaigns. The brand's products are developed with fine fragrances created by world-class perfumers, aiming to provide a delightful and indulgent bathing experience. Lux continues to be a leading name in the personal care industry, offering products that combine quality, fragrance, and affordability, catering to a diverse global market.Brand Details
Founder
Lever Brothers
Brand Strategy
Market segment
Mass Market
Core business
Beauty
Targets
Women
The financial data for this brand is limited.
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