Database

MCM

Accessories / Bags

Mode Creation Munich, commonly known as MCM, is South Korean luxury brand of leather goods, apparel and footwear. The brand is helmed by president and chief executive officer Ralph J. Polese, forme...

Brand Details

Founder

Michael Cromer

Designer

Michael Michalsky

from

2005

to

2013

Adrian Josef Margelist

from

2013

to

2016

Dirk Schönberger

from

October 2018

to

February 2023

Tina Lutz and Katie Chung

from

June 2023

to

Present

Brand Strategy

Market segment

Premium

Core business

Bags

Targets

Men, Women

MCM Flash News

  • MCM Unveils its new store in Austin

    MCM opens a new store at Domain Northside with a wide range of offerings including bags, shoes, clothes, accessories, and fragrances.

    12/02/2024

  • MCM Fall/Winter 2023 Campaign

    MCM continues its repositioning by launching its Fall/Winter 2023 campaign fraturing Cindy Crawford.

    30/08/2023

  • MCM and Crocs campaign features Lindsay Lohan

    MCM and Crocs collaborate, and the campaign features Lindsay Lohan.

    24/06/2023

  • MCM takes new creative direction with Tina Lutz and Katie...

    Tina Lutz and Katie Chung will lead and develop the global design and creative direction at MCM.

    19/06/2023

  • MCM's designer Dirk Schönberger to exit

    MCM's designer Dirk Schönberger to leave who joined the brand in 2018, after working with Adidas.

    13/02/2023

  • MCM collaborated with Everett Williams for a pride collec...

    For this year’s pride month MCM developed a special collection. The pieces were curated by Everett Williams who previously helped and supported LGBTQIA+ communities.

    12/10/2022

  • MCM honors its heritage.

    With a new tote bag, called the München tote, the German brand MCM celebrates its hometown Munich. Coming in two styles, the monogram, and a leather version, both totes have different sizes and offer a wide range of eye-catching ...

    12/10/2022

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Deep Dive

Sungjoo Design Tech & Distribution Co., Ltd. financial report 2022

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MCM Insights

Sectors & Markets

Retail Strategies for the Zalphas

How can brands and retailers communicate with the younger audience and their parents?

Sustainability

Materials for a Circular Fashion Ecosystem

Nurturing Sustainability in Fashion: Investigating the Essential Elements for Building a Circular...

Sectors & Markets

Licensing in the Fashion Industry

Key Companies Behind Branded Beauty Products and the Accessories

Explore All Insights

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