MCM
Accessories / Bags
Mode Creation Munich, commonly known as MCM, is South Korean luxury brand of leather goods, apparel and footwear. The brand is helmed by president and chief executive officer Ralph J. Polese, forme...
Mode Creation Munich, commonly known as MCM, is South Korean luxury brand of leather goods, apparel and footwear. The brand is helmed by president and chief executive officer Ralph J. Polese, former president of Gucci Korea; with Michael Michalsky as its main designer. The company has offices in eight countries with over 270 boutiques worldwide in 30 countries. Its' range of products included luxury handbag collection and vintage briefcases, as well as its men's bag products and gloves. It was a German brand founded by Michael Cromer in Munich in 1976 as 'Michael Cromer Munich' (MCM). It was headquatered in Zurich, Switzerland until 2005, where it was purchased by Sungjoo Design Tech & Distribution, and renamed 'Mode Creation Munich' (MCM). In 2005 the brand was taken over by Sungjoo Design, headed by chairwoman and CEO Sung-Joo Kim, who had been the German brand's exclusive licensee and distributor in Korea since 1994, who are also licensee for Marks & Spencer, Lulu Guinness bags and Billy Bag. At that time, the brand's annual sales was ₩180 billion, which increased by 18% to ₩220 billion in 2009.Brand Details
Founder
Michael Cromer
Designer
Michael Michalsky
from
2005to
2013Adrian Josef Margelist
from
2013to
2016Dirk Schönberger
from
October 2018to
February 2023Tina Lutz and Katie Chung
from
June 2023to
PresentBrand Strategy
Market segment
Premium
Core business
Bags
Targets
Men, Women
MCM Latest News
MCM Unveils its new store in Austin
MCM opens a new store at Domain Northside with a wide range of offerings including bags, shoes, clothes, accessories, and fragrances.
MCM Takes a Leap into the Metaverse
MCM, in partnership with Caliverse, has launched its first virtual store on the Caliverse's metaverse platform, presenting the SS24 collection.
MCM Fall/Winter 2023 Campaign
MCM continues its repositioning by launching its Fall/Winter 2023 campaign fraturing Cindy Crawford.
MCM and Crocs campaign features Lindsay Lohan
MCM and Crocs collaborate, and the campaign features Lindsay Lohan.
The financial data for this brand is limited.
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