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NYX Cosmetics

Los Angeles,

United States


Accessories / Body Care / Make-up / Skin Care

NYX Cosmetics was named after the Greek goddess who ruled the night, just like many of our fans who rule the night life in this modern techno-savvy world. We offer a wide variety of products rangin...

Brand Details


Toni Ko. Ms. Ko

Brand Strategy

Market segment

Mass Market

Core business




NYX Cosmetics Flash News

  • NYX Cosmetics x Barbie Collection

    NYX Cosmetics is releasing a Barbie-inspired collection before the release of the movie.


  • The fashion designer collaborated with NYX Cosmetics foun...

    The fashion designer collaborated with NYX Cosmetics founder Toni Ko and her new incubator Bespoke Brand Brands on Jason Wu Beauty, described as Tar (Tar) founded the same name beauty brand.


  • LA’s NYX Cosmetics closing in Hong Kong

    In an ongoing winding down of its Asian operations L’Oreal-owned NYX Cosmetics has announced in a Facebook post the pending closures of its stores across Hong Kong and Macau. The move follows the brand’s Malaysian exit and was de...


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Deep Dive

L'Oreal SA financial report 2022

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NYX Cosmetics Insights


Fashion Brands Embracing ‘Barbiecore’

List of Barbie-branded collaborations and capsule collections released by the prominent fashion b...

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