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United States


Baby Care / Body Care / Hair Care / Skin Care / Sun Care

Olay is a product truly born from love, as it was created by a man as a gift for his wife. In the 1950s, chemist Graham Wulff saw his wife Dinah’s frustration with the thick, waxy beauty creams tha...

Brand Details


Graham Wulff

Brand Strategy

Market segment

Value for Money

Core business




Olay Flash News

  • Olay and Christian Siriano

    Christian Siriano is designing a Holiday capsule collection, featuring apparel, accessories and beauty products, with Olay.


  • Olay Ties with Kate the Chemist

    Kate the Chemist joins Olay to come up with a Hyaluronic regimen that breaks the dry skin cycle.


  • Quinta Brunson Is OLAY's New Face.

    Quinta Brunson, an actress, producer, writer, and comedian, has been named the new face of OLAY.


  • Olay's new Hyaluronic + Peptide 24 collection provides mo...

    Olay, the dominant P&G skincare brand, constantly introduces new formulas to answer consumer requests for products that treat specific skin concerns and problems. Olay Regenerant Hyaluronic + Peptide 24, the company's newest ...


  • Olay parent company P&G reported fiscal second-quarter ne...

    Olay parent company P&G reported fiscal second-quarter net income of $3.85 billion, or $1.47 per share, up from $3.72 billion, or $1.41 per share, a year earlier.


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