Database

Puma

Herzogenaurach,

Germany

1924

Accessories / Active Wear / Apparel / Bags / Fragrance / Shoes / Swimwear / Underwear & Lingerie

Puma is one of the world’s leading sportlifestyle companies that designs and develops footwear, apparel and accessories. The company, which was founded in 1948, distributes its products in more th...

Brand Details

Founder

Rudolf Dassler

Designer

Torsten Hochstetter

from

2013

to

Present

June Ambrose (Creative Partner, Womenswear)

from

October 2020

to

Present

Brand Strategy

Market segment

Mass Market

Core business

Active Wear

Targets

Men, Women, Kids

Contacts

+49 9132 810

Socials

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Puma Latest News

Puma with A$AP Rocky

Puma has appointed A$AP Rocky as the creative director for its Formula 1 collaboration.

Puma has launched a new sustainability project

Puma has launched a new sustainability project called ‘Voices of a Re:Generation’ through which the brand will work with young environmentalists.

Aleksandra Lisowska becomes the new face of Puma

European marathon champion, Aleksandra Lisowska becomes the new face of Puma.

Puma collaborates with Balmain

Puma collaborates with Balmain for the second time with on a shoe model called the 'Balmain Court', which is dedicated to basketball, and claims the codes of luxury.

Puma Financial Report 2023

Last fiscal year ended on December 31, 2022

Revenue per year

in Millions of EUR

2022
2021
2020
2019
2018
2017 4.152
2016 3.642
2015 3.403
2014 2.990
2013 3.002
2012 3.271
2011 3.009
2010 2.706
2009 2.462
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Income Statement Trend

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Revenue

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Operating margin

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Income Statement Highlights

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Revenues by Region

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Deep Dive

Puma SE financial report 2023

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Puma Insights

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Sustainability

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