Puma Financial Report

Puma insights


Fashion and Luxury Brands on Sport Sponsorships

Brands like Giorgio Armani, Sacai and Puma are focusing on sponsorship market...

Sectors & Markets

The Luxury x Sportswear Fashion “Ludo”

Sportswear brands are highly sought after by luxury and jewellery brands in a...

Sectors & Markets

The Fashion “Ludo”

How Leading Creative Directors Are Switching Roles Between Luxury Brands


The Luxury Fashion Connections of K-Pop’s Solo Stars

From Jay Park to Youngji, brand collaborations signed by the standalone singe...

Sectors & Markets

Retail Strategies for the Zalphas

How can brands and retailers communicate with the younger audience and their ...


K-Pop’s Budding Queens are Creating History

aespa, IVE , NMIXX and LE SSERAFIM give their fare-shares of joint ventures i...


BTS: The Unparalleled Force of K-Pop Industry

The Bangtan Boys are being chased with opportunities for their global awarene...

Sectors & Markets

K-Pop Goddesses Dominating the Luxury Industry

From stage to fashion week, how pop sensations BLACKPINK and NewJeans are bec...


LGBTQIA+ Inclusion in Fashion Branding

The community with opportunities and complications.


Materials for a Circular Fashion Ecosystem

Nurturing Sustainability in Fashion: Investigating the Essential Elements for...

Sectors & Markets

Licensing in the Fashion Industry

Key Companies Behind Branded Beauty Products and the Accessories

Sectors & Markets

Fashion in the Middle East

Fashion Evolution in the Middle East: From Logos to Cultural Identity and E-c...

Technology in Fashion

Which Fashion Brands are on Roblox?

A Look At The Projects Launched By Fashion And Luxury Brands On Metaverse Gam...