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Increasly known for its strong positioning as an aspiration yet wearable day brand, Stella McCartney enjoys a unique positioning as a modern, lifestyle, designer brand characterised by functional a...
Increasly known for its strong positioning as an aspiration yet wearable day brand, Stella McCartney enjoys a unique positioning as a modern, lifestyle, designer brand characterised by functional and eco-friendly fashion. Ethical values lie at the heart of the brand's identity and are communicated through the entire product range, from organic products, which are in full expansion, to non-leather shoes and accessories. Ready-to-wear remains central to the brand's business and is continuing to grow through the development of new product categories. Stella McCartney collections are now distributed in over 60 countries. The brand directly operates stores, including flagships in Manhattan's Meatpacking District, London's Mayfair, LA's West Hollywood and Paris' Palais Royal. It also operates through wholesale accounts including specialty shops and department stores.Brand Details
Founder
Stella McCartney
Designer
Stella McCartney
from
2001to
PresentBrand Strategy
Market segment
Premium
Core business
Apparel
Targets
Men, Women, Kids
Last fiscal year ended on December 31, 2021
in Millions of GBP
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