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Born in the heart of London's Notting Hill, Sweaty Betty has been ensuring style meets performance in women's fitness clothing for over 15 years. The aim is to 'inspire women to find empowerment th...
Born in the heart of London's Notting Hill, Sweaty Betty has been ensuring style meets performance in women's fitness clothing for over 15 years. The aim is to 'inspire women to find empowerment through fitness'. Now with over 30 Sweaty Betty boutiques around the UK, including concessions in world famous department stores Harrods and Selfridges, Sweaty Betty active wear has become synonymous with innovative, feminine designs for enhanced performance. From yoga clothes to running kit, ski to beach, gym wear to tennis apparel, Sweaty Betty is the fitness clothing brand of choice. All Sweaty Betty pieces are designed using the highest quality fabrics. From high stretch, sweat-wicking Sensitive© fabrics for gym wear to draping, odour resistant Yogatech fabrics for yoga clothes - performance and style are not mutually exclusive.Brand Details
Founder
Tamara Hill-Norton
Brand Strategy
Market segment
Bridge
Core business
Active Wear
Targets
Women
Last fiscal year ended on December 31, 2020
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