Exploring the Strategies for the Olympics 2024

How can brands do marketing for the 2024 Paris Summer Olympics and Paralympics?


15 March, 2024

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France will be hosting the 2024 Olympics after 32 years and the Paralympics for the first time. The country will be taking care of 15.000 participants and 9.000 renowned journalists with around 1,5 million physical and 4 billion TV viewers worldwide. The games are set to have a total of 350.000 hours of broadcasting time on TV.